In this replay of a popular episode, Mike Campion and Jered Robinson tackle one of the most important topics for cleaning business owners: mastering your marketing. Many owners waste money by outsourcing their marketing without understanding the basics. Mike and Jered break down how to track your ROI, hire the right people, and avoid getting stuck with vanity metrics like "engagement" that don't drive leads. Jered shares why running a trial period for marketers is key and how you can get hands-on with simple strategies before committing big dollars. This episode is packed with actionable advice to help you take control of your marketing and build a thriving business. We thought this classic would be super valuable to revisit—don't miss it!

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