Produced by: @portsideproductions @backcountrymarketing @coleheilborn

How is a brand's value perceived? Perceived value is calculated from a variety of factors. Values, visual presence, quality, and price of the product all play a role in the customer's perception of a brand. Jonathan Wegner is the VP of Brand at SOG Knives and shares how the SOG brand has suffered from neglect. At one point it was lumped into the "Walmart Quality" standard. In this episode, he shares how he and the team have worked to re-establish the brand's value that it once held. Follow SOG: @sogknives Produced by: @portsideproductions @backcountrymarketing @coleheilborn

In this episode, Liz Esche, the Marketing Director at Gnarly Nutrition joins me to discuss the re-brand project Gnarly rolled out. Re-brands are exciting, but how do you continue to market through a re-brand? How do you manage product package changes while managing website changes, copy, logos, and everything else? Liz shares behind the scenes how the Gnarly team managed to pull off this entire re-brand. Follow Liz and Gnarly @gnarlynutrition Produced by: @portsideproductions @backcountrymarketing @coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 12/14/2021.

In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process. Psychology is at the core of everything. We examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry as well as some of Mammut's initiatives and processes. Follow Nicole and Mammut: @mammutna @nicolehandel Produced by: @portsideproductions @backcountrymarketing @coleheilborn

Conor McElyea is the Director of Partnerships and Membership with the Conservation Alliance. The Conservation Alliance is a membership-based non-profit that helps fund conversation efforts across the continent. To date, they have protected 73 million acres, 3,576 river miles, remove or halted 37 dams, purchased 18 climbing areas, and designated five marine reserves. Conor discusses the rise in popularity of cause marketing, the opportunities for brands that are members of the alliance, and the exciting work being done at Public Lands for conservation. Follow the Alliance: @conservationalliance Produced by: @portsideproductions @backcountrymarketing @coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 09/01/2021.

In this episode, Emily Holland, the host from the Nature Untold Podcast breaks down all of the details to start a podcast. We discuss defining your "why", format, software, sponsorships, Patreon, and marketing.

The podcast world is a bit like the wild west, there are no rules, a few best practices, but the platform is really what you make of it.

If you're curious about how to get started, then this episode is for you!

Follow Emily:

@e_hollz

@natureuntoldpodcast

https://emilyholland.co/

Produced by:

@portsideproductions

@backcountrymarketing

@coleheilborn

What are the differences between an agency and working in-house? How does an agency view things like: time, meetings, scope creep, and the creative process. Are they different than an in-house team? Quinn Lanzon is the Director of Marketing at OneUp Components. Previously he worked for 2 agencies and has noticed some differences between the two after jumping the fence. Quinn shares some of his observations in this episode examining the differences and similarities. Follow Quinn and OneUp: @trailgrammar @oneupcomponents Produced by: @portsideproductions @backcountrymarketing @coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 12/01/2021.

In 2021 the most valuable commodity is attention. As marketers, we all seek to earn the attention of our audience. But how often do we consider our own focus while on the job? Are those trips to the water cooler really helping your creativity? Does keeping your email tab open or closed help or hinder communication? In this episode, Jeremy Jensen joins me to discuss flow. Many of us are probably familiar with the concept of flow. "Being in the zone" or "runners high" are common names for this neurologic effect happening inside our brain. In flow, we become focused, more creative, and increase productivity. In fact, studies have found that productivity can be increased 500% when in flow. Most of us probably experience this effect while we're skiing, mountain biking or chasing some adrenaline high. But what if we could trick our brains into flow so that we could get more done? What if we could do a full day's work in half a day? Jeremy is here to tell us that this is possible. Flow state can be triggered with 22 different triggers. Each of which can launch us into sessions of deep, quality, focused work. Follow Jeremy: @jeremyrjensen Produced by: @portsideproductions @backcountrymarketing @coleheilborn

For a small business owner, adding another task to the to-do list can seem like the straw that broke the camel's back.

Chloe - Anne Swink is a small business owner herself and runs the Chloe - Anne Copy Agency. As a copywriter, she comes across many small businesses that have never actually defined what their core values are. This lack of a foundation can create a number of problems for business owners, who might not even realize it because they're too busy running the day-to-day of their business. In this episode, she shares some practical, easy-lift steps to help small business owners define their values, organize them, and most importantly act on them.

Follow Chloe - Anne: @chloe.anne.copy

Produced by: @portsideproductions @backcountrymarketing @coleheilborn