What is consumer research, really, and why is it so important?

Megan Averell is the founder of the Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making.

In this episode, we chat about:

• how research applies to marketing
• what research can be used for
• the challenges with research
• different types of research

and much, much more!

You can catch up with Megan here: https://mobile.twitter.com/meggatron

The Backcountry Marketing Podcast is a produced by Port Side Productions.

Darren Josey is the VP of Marketing at NEMO Equipment.

Darren sits down with Cole to discuss how to build a non-transactional relationship with your customer, creating better customer relationships at large.

With the huge influx of new folks recreating in the outdoors, there's an enormous opportunity to connect with potential customers outside of their transactions with you.

Darren chats about how NEMO equipment is accomplishing this through inspiring people to get outside and provide training materials for all ability levels.

Follow along with NEMO Equipment here.

This podcast is a project by Cole Heilborn and Port Side Productions.

Social media is constantly changing, new algorithms, new platforms, and new trends are a daily occurrence. As a brand, how do you decide what platforms to be present on? How does your brand communicate on each platform?

These are a couple of questions that Kami York - Feirn answers in this episode. As the Social Media Coordinator at Ruffwear, she is faced with these types of challenges daily.

In addition to this topic, we discuss TikTok for brands, emerging platforms, sales on social media, and the Metaverse.

Follow Ruffwear and Kami on Instagram.

Produced by Port Side Productions and Cole Heilborn.

Our last episode of the freelancer month has arrived! This week, Cole sits down with John Entwistle, Account Director and Photographer at Origin, an outdoor agency that partners with brands they believe in. Everything they do is about getting more people out there. In this episode, Cole and John discuss: - best practices for working with an agency - what your portfolio should consist of

- how to stay top of mind with an agency

- some no-gos you should be aware of in working with agencies

And much, much more!

You can catch up with John at his website or on his Instagram.

The Backcountry Marketing Podcast is produced by Cole Heilborn, owner of Port Side Productions.

Freelancer month continues with a conversation about how to manage clients efficiently and effectively as a freelancer. In this episode, Cole sits down with Maari Casey.

Maari is the Founder & Owner of Uncompany, a freelance collective designed to connect clients with high-caliber talent.

In this episode, Cole and Maari discuss:

- the top challenges freelancers face - why thinking like a project manager is beneficial as a freelancer - how to create a sustainable workload and flow - how can automation aide freelancers and their client relationships

and much, much more!

Catch up with Maari and Uncompany at their website.

Backcountry Marketing Podcast is a Port Side Productions project.

Freelancer month continues with a special Q&A episode with your host, Cole Heilborn. Cole tackles the top questions that freelancers sent in with the Backcountry Marketing Production Assistant, Emily Holland. We discuss: - How do you decide what to charge for your services? - How do you expand your business offerings? - How do you keep your sanity when it comes to monthly income highs and lows? - How do you maintain powerful relationships with clients and past clients? - How do you let clients go that aren't a good fit? All this and more on this week's episode.

You can catch up with Cole here and with Emily here.

Backcountry Marketing Podcast is a Port Side Productions project.

Produced by: @portsideproductions @backcountrymarketing @coleheilborn

How is a brand's value perceived? Perceived value is calculated from a variety of factors. Values, visual presence, quality, and price of the product all play a role in the customer's perception of a brand. Jonathan Wegner is the VP of Brand at SOG Knives and shares how the SOG brand has suffered from neglect. At one point it was lumped into the "Walmart Quality" standard. In this episode, he shares how he and the team have worked to re-establish the brand's value that it once held. Follow SOG: @sogknives Produced by: @portsideproductions @backcountrymarketing @coleheilborn