Our last episode of the freelancer month has arrived! This week, Cole sits down with John Entwistle, Account Director and Photographer at Origin, an outdoor agency that partners with brands they believe in. Everything they do is about getting more people out there. In this episode, Cole and John discuss: - best practices for working with an agency - what your portfolio should consist of

- how to stay top of mind with an agency

- some no-gos you should be aware of in working with agencies

And much, much more!

You can catch up with John at his website or on his Instagram.

The Backcountry Marketing Podcast is produced by Cole Heilborn, owner of Port Side Productions.

Freelancer month continues with a conversation about how to manage clients efficiently and effectively as a freelancer. In this episode, Cole sits down with Maari Casey.

Maari is the Founder & Owner of Uncompany, a freelance collective designed to connect clients with high-caliber talent.

In this episode, Cole and Maari discuss:

- the top challenges freelancers face - why thinking like a project manager is beneficial as a freelancer - how to create a sustainable workload and flow - how can automation aide freelancers and their client relationships

and much, much more!

Catch up with Maari and Uncompany at their website.

Backcountry Marketing Podcast is a Port Side Productions project.

Freelancer month continues with a special Q&A episode with your host, Cole Heilborn. Cole tackles the top questions that freelancers sent in with the Backcountry Marketing Production Assistant, Emily Holland. We discuss: - How do you decide what to charge for your services? - How do you expand your business offerings? - How do you keep your sanity when it comes to monthly income highs and lows? - How do you maintain powerful relationships with clients and past clients? - How do you let clients go that aren't a good fit? All this and more on this week's episode.

You can catch up with Cole here and with Emily here.

Backcountry Marketing Podcast is a Port Side Productions project. 

Produced by: @portsideproductions @backcountrymarketing @coleheilborn

How is a brand's value perceived? Perceived value is calculated from a variety of factors. Values, visual presence, quality, and price of the product all play a role in the customer's perception of a brand. Jonathan Wegner is the VP of Brand at SOG Knives and shares how the SOG brand has suffered from neglect. At one point it was lumped into the "Walmart Quality" standard. In this episode, he shares how he and the team have worked to re-establish the brand's value that it once held. Follow SOG: @sogknives Produced by: @portsideproductions @backcountrymarketing @coleheilborn

In this episode, Liz Esche, the Marketing Director at Gnarly Nutrition joins me to discuss the re-brand project Gnarly rolled out. Re-brands are exciting, but how do you continue to market through a re-brand? How do you manage product package changes while managing website changes, copy, logos, and everything else? Liz shares behind the scenes how the Gnarly team managed to pull off this entire re-brand.  Follow Liz and Gnarly @gnarlynutrition Produced by: @portsideproductions @backcountrymarketing @coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 12/14/2021.

In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process. Psychology is at the core of everything. We examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry as well as some of Mammut's initiatives and processes. Follow Nicole and Mammut: @mammutna @nicolehandel Produced by: @portsideproductions @backcountrymarketing @coleheilborn