Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci, CMO of Molson Coors, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.

Here are the key talking points from the episode:

• Sofia's career journey and promotion to CMO
• Transformation from beer company to beverage company
• Building marketing capabilities and creative evaluation
• Working with distributors and sales teams
• Adapting to changing media landscape
• Portfolio strategy and brand innovation
• The MUSCLE framework for creative evaluation

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