In this Life of a Revenue Manager episode of RevLabs by PriceLabs, host Kyle Driskell chats with Jeff Martinez, Executive Assistant & Revenue Manager at Red Rock Companies in St. George, Utah.

From collegiate athlete to data-driven revenue leader, Jeff shares how he helped scale Red Rock’s multi-division business—spanning vacation rentals, long-term management, and real estate—by combining analytics, adaptability, and cross-department teamwork.

👉 What You’ll Learn:

• How Red Rock aligns operations, marketing, and revenue management for better results
• The role of local market knowledge in pricing for desert–mountain hybrid destinations
• How to balance growth with owner expectations and trust
• Strategies to adapt to shortening booking windows and daily pricing shifts

“It takes a village. You need your marketing, owner-services, and business development teams—revenue management doesn’t work in isolation.” — Jeff Martinez

👉 Subscribe to #RevLabsByPriceLabs for more expert insights, data breakdowns, and strategies built for large-scale operators.To learn more, visit https://www.pricelabs.coThinking of giving it a try?Sign up for a free 30-day trial period at https://pricelabs.co/users/sign_up#RevLabs #PriceLabs #RevenueManagement #ShortTermRentals #VacationRentals #DynamicPricing #UtahSTR #LifeOfARevenueManager #PropertyManagement #hospitalityleaders