In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:

• Client, prospect, and networking follow-ups.
• Beyond the billable hour.
• Crossmarketing and solving the problems your clients are having.
• Specializing versus generalizing.

Key Takeaways:

• People want to do business with people. You don’t need to use specific marketing language when talking to prospects.
• Increasing your rates will not run your clients off. If they see your value, they will continue to pay you with no problems.
• You can’t just say you are the specialist or the expert, you need to prove it and show it from every aspect of your firm from beginning to end.
• Business is a co-creation exercise. Creating an amazing business is about having amazing relationships.

"This is all baby steps, everything in practice growth comes down to baby steps. Spend a few hours talking to somebody about what those baby steps might look like. It will motivate you to take them." —  David Ackert

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Walt Hampton:  

Website: Summit-Success.com

Email: [email protected]

FREE eBook: summitsuccess.lpages.co/the-power-principles-of-time-mastery

LinkedIn: linkedin.com/in/walthampton

Publishing Resource: http://summitpresspublishers.com/steve

Connect with Chuki Obiyo:  

LinkedIn: https://www.linkedin.com/in/chukiobiyo/

Twitter: https://twitter.com/lawchuki?lang=en

Instagram:  https://www.instagram.com/chuki_law/?hl=en

Connect with Liz Wendling:  

Website: https://www.therainmakingcoach.com/

Books: https://www.therainmakingcoach.com/lizs-book/

LinkedIn: https://www.linkedin.com/in/lizwendling/

Twitter: https://twitter.com/lizwendling4

Facebook: https://www.facebook.com/insightbusinessconsultants

Connect with David Ackert:  

Website: https://www.ackertinc.com/

LinkedIn: https://www.linkedin.com/in/davidackert/

Twitter: https://twitter.com/DavidAckert

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by  Turnkey Podcast Productions. You're the expert. Your podcast will prove it.