In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:

• The relationship between business development and marketing. 
• Content creation to bridge the gap between marketing and relationships. 
• Trusting your instincts and working with the clients you want to work with.
• Supporting and cooperating with your competition for wider spread success.

Key Takeaways:

• Find out who your ideal client is and go to where they are. If your client isn't where you are, they will never see your content. 
• Create content that you can repurpose across multiple platforms - it will help you stay top of mind and add value. 
• Qualifying clients will help you to ensure it is a harmonious transaction for all involved. 
• Ask enough open-ended questions before you try and solve the problem. 
• With regards to _______, what are your greatest challenges, frustrations, and concerns you want to address today?

"Consistently complimenting your colleagues. This is a blue-sky opportunity that a number of attorneys have not fully leveraged. Do that consistently, and you will get the benefits and the ROI." —  Chuki Obiyo

Thank you to our Sponsors!

LegalEase Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References: 

• Gary Johnson: linkedin.com/in/j2marketingconsultants

Connect with Steve Seckler:  

Website: https://www.seckler.com/

Email: [email protected]

Podcast: https://counseltocounsel.libsyn.com/

LinkedIn: https://www.linkedin.com/in/stephenseckler/

Connect with Stuart Baum:  

Website: https://www.largerpond.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/stuartbaum/

Connect with Sharon Ve:  

Website: https://www.theinspiredattorney.co/

Website: https://www.sharonve.com/

Email: [email protected]

Show: https://www.theinspiredattorney.co/podcast

YouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? 

LinkedIn: https://www.linkedin.com/in/sharonve/

Facebook: https://www.facebook.com/TheInspiredAttorney/

Instagram: https://www.instagram.com/theinspiredattorney/

Connect with Chuki Obiyo:  

Website: https://www.vedderprice.com/

LinkedIn: https://www.linkedin.com/in/chukiobiyo/

Twitter: https://twitter.com/lawchuki

Instagram:  https://www.instagram.com/chuki_law

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.