Co-Host Brandon Wade (https://mountaintoppodcast.com/seeking) My first time guest Brandon Wade s the founder and co-CEO of Seeking.com, a dating platform he founded in 2006 after his own frustrations with modern dating and difficulty finding meaningful connection. For nearly 20 years, he has helped build and evolve Seeking around a core idea that now feels more relevant than ever: successful relationships start with honesty, intentionality and aligned expectations. And importantly, if the person you're with isn't inspiring you, that's a major red flag, if not a flat-out dealbreaker. Brandon freely admits that seeking.com started out as a "sugar baby" site, and that description is still somewhat accurate even nowadays. But here's the thing...despite everything I've ever warned you about regarding the whole "sugar daddy" thing, Brandon found the love of his life on his own site, despite his own take that the entire "dating industry" is rigged against successful people! After once cynically (and publicly) questioning love itself, he ultimately met his wife and co-CEO Dana on Seeking, an experience that helped shape the company's current focus on authenticity, trust and intentional dating. This was after using his own site for considerable practice improving his skills with women. So yes, his perspective is not only rooted in operating a dating platform at scale, but in his own lived experience. This wide-ranging discussion covers the rising standards among women, the low-effort dating crisis, male loneliness, and why many men are struggling to adapt to a dating culture that increasingly rewards emotional maturity, clarity and effort. Get in on the new audio program The "Big Four" Woman at https://mountaintoppodcast.com/bigfourwoman

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