You’ve just lost a listing to a cut-price online agent charging a third of your fee — now what?

In this episode, I answer a frustrated but familiar question: “How am I supposed to compete with these budget brokers?” If you’re sick of being undercut and wondering whether to slash your fee just to survive, stop right there.

Here’s what we unpack:
•Why dropping your price isn’t the solution
•How to build value that makes 1.5% look like a bargain
•The mindset and messaging shift to win clients without racing to the bottom

If you’ve ever felt deflated after losing out to a low-fee competitor, this episode is your reset button.

🎧 Hit play and learn how to sell your value — not your price.

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