June 13, 2022

Becky Priebe - Designing at the Edges of Technology

1 hour 12 minutes

Becky Priebe shares what it’s like to design at the edges of technology, the role of systems thinking in design, and design’s relationship with engineering.

Highlights include:

⭐ What drew you to practice design at the edges of technology?

⭐ Are we getting better or worse at shaping technology for humans?

⭐ What does giving equal value to design and engineering look like?

⭐ Why is it important to take a systems perspective when designing?

⭐ What does it mean to ‘make space’ and how have you applied that?

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Who is Becky Priebe?

Becky is the VP of Innovation Design & GTM Lab 13 at MRM, a leading global marketing agency, with offices in 30 countries.

For the past 15 years, Becky has worked at the messy, exciting and emerging end of design technology, creating positive experiences for people.

Amongst other things, Becky’s designed an entertainment system for a McClaren super car, interactive TV for Deutsche Telekom, pre-iPad era tablets for NVIDIA, and an industrial-grade AR headset for RealWear.

Becky was the co-founder of Innovative Converged Devices, where some of the technology used in SNAP AR and Microsoft HoloLens was conceptualised.

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Find Becky here:

LinkedIn: https://www.linkedin.com/in/beckypriebe/

Twitter: https://twitter.com/t3chgrrl

Website: https://www.beckypriebe.com/

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/

Website: https://thespaceinbetween.co.nz/

Twitter: https://twitter.com/brendanjarvis/

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By The Space InBetween

4.3

66 ratings

June 13, 2022

Becky Priebe - Designing at the Edges of Technology

1 hour 12 minutes

Becky Priebe shares what it’s like to design at the edges of technology, the role of systems thinking in design, and design’s relationship with engineering.

Highlights include:

⭐ What drew you to practice design at the edges of technology?

⭐ Are we getting better or worse at shaping technology for humans?

⭐ What does giving equal value to design and engineering look like?

⭐ Why is it important to take a systems perspective when designing?

⭐ What does it mean to ‘make space’ and how have you applied that?

======

Who is Becky Priebe?

Becky is the VP of Innovation Design & GTM Lab 13 at MRM, a leading global marketing agency, with offices in 30 countries.

For the past 15 years, Becky has worked at the messy, exciting and emerging end of design technology, creating positive experiences for people.

Becky was the co-founder of Innovative Converged Devices, where some of the technology used in SNAP AR and Microsoft HoloLens was conceptualised.

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