Recorded at: SGF’s First Gathering at Polyface (2021)

In this episode, Jordan Green shares the foundational mindset and practical decision-making required to become a true farm builder. Recorded at SGF’s first-ever Gathering at Polyface, the conversation reflects on the realities of building a farm business through economic uncertainty, market shifts, and long-term growth challenges.

Drawing from his experience as a Polyface apprentice, Marine Corps veteran, and diversified farmer alongside his wife Laura, Jordan explores how focus, simplification, and resilience shaped their farming journey—from the late-2000s economic crisis through the COVID-era disruptions. This episode emphasizes building systems that endure rather than chasing short-term wins.

🔑 Key Points Covered:

What It Means to Be a Farm Builder
The difference between operating a farm and intentionally building a long-term, resilient farm business.

Lessons from Economic Downturns
How the 2008 financial crisis and pandemic-era challenges reshaped Jordan’s approach to risk and growth.

Simplification as a Growth Strategy
Why narrowing enterprise focus can strengthen profitability and sustainability.

Choosing the Right Enterprises
Matching farm enterprises to land capability, labor capacity, and lifestyle goals.

Building Through Uncertainty
Developing adaptability and decision-making frameworks that hold up when conditions change.

🌱 Actionable Insights:

Build your farm with a long-term vision rather than reacting to short-term pressures.

Simplify enterprises to reduce risk and improve operational clarity.

Align your business decisions with your personal and family goals.

Embrace adaptability as a core strength, not a weakness.

Focus on systems that support resilience through economic and market cycles.

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