Becoming an Influencer by Jill DeWit (LA 1458)

Transcript:

Steven Butala:

Steve and Jill here.

Jill DeWit:

Hi.

Steven Butala:

Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:

And I'm Jill DeWit broadcasting from sweet Scottsdale, Arizona.

Steven Butala:

Hey Jill.

Jill DeWit:

Want to see why we're laughing?

Steven Butala:

I just looked at Jill's notes and she wrote down this word, quesadilla. And we both just burst out laughing. I've never met anyone who writes down in their notes what they want to eat for lunch.

Jill DeWit:

Yep. That's right. It just sounded good, didn't want to forget. So I wrote it down.

Steven Butala:

Today, Jill and I talk about Becoming an Influencer, by Jill DeWit. I said this story yesterday, I'll say it again. A couple of weeks ago, we were standing in the kitchen and our number three kid, who's a late teenager said, ended a sentence with this, "Because, like, you guys are influencers on the internet." Both of us stopped and said, I had never thought of myself as an influencer. And he looked at us like, "People a lot less than you are influencers." I guess this is show 1500 or something.

Jill DeWit:

1458.

Steven Butala:

1458, so I guess we do have a lot of content out there and we are in our little land flipping niche, somewhat of a authority, but Jill's becoming more and more of an influencer, especially on Clubhouse.

Jill DeWit:

Thank you.

Steven Butala:

And what's happening is that, this is the reason I really wrote this title, more and more and more people are asking Jill to share and teach, really, how to handle these people on the phone. How to handle a seller on the phone, how to handle a buyer on the phone, basically how to have a personality to do this stuff more successfully. And I'll tell you what, she's a thousand times more qualified on this topic than I am. The second that Jill and I joined forces, I never picked up a phone again. I couldn't do it fast enough and more happily.

Jill DeWit:

Thanks, babe.

Steven Butala:

Before we get into it. Let's take a question posted by one of our members on the landinvestors.com online community. It's free and if you're already a Land Academy member, please join us on Discard.

Jill DeWit:

Scott wrote, "Hello, Land Academy folks. I am putting the final touches on my first mailer, targeting properties between 5 and 20 acres, recreational land. I have done all the requisite research like the red, yellow, green test, etc. So I feel good about my county selection. However, I would like to send at least 2,500 pieces for my first mailer, but my chosen county has only just over 1400 records that meet my criteria. The neighboring counties don't seem strong candidates to add to my mailer in order to get to my target 2,500 units"-

Steven Butala:

Excellent. Excellent question.

Jill DeWit:

..."so, here's my questions. Should I just go with the 1400 units in my selected county?"

Steven Butala:

No.

Jill DeWit:

"Should I add another county in the same state, but not neighboring, maybe an hour away? Or should I add another strong candidate from a county from another state? Thanks in advance."

Steven Butala:

Strong candidate from another state. This does two things. It gets you to that 2,500. Thank you for listening by the way, because we always recommend in the beginning to send out a bunch. 2,500 is good. Two things, add another super strong candidate from another state. This accomplishes diversity too, a diversification. So on a small chance that something weird is going on and there's a bunch of weird gas leases or something... One time I sent a mailer out in New Mexico and there's all these natural gas leases that stopped us from doing any deals there. So this will make you avoid that, and it's kind of an extra insurance policy. Diversification is always good in any type of investment.

Steven Butala:

And number two, it gets you to that 2,500 unit mark. And then, finally,