As Chief Marketing Officer of Yum! Brands’ Habit Burger & Grill since February 2023, Jack Hinchliffe leads all aspects of brand communications, retail calendar, customer insights, digital marketing, and F&B for the fast casual. On this episode of QSR Uncut, he joins editorial director Danny Klein to discuss Habit’s ongoing transformation into a more meaningful and memorable brand, and how it’s earned top rankings from customers and transformed that affinity into some outside-the-box campaigns, including crashing the cultural conversation after placing a billboard outside In-N-Out locations congratulating them on their “No. 2 burger.” We get into those campaigns, Jack’s history at KFC and in marketing overall, and Habit’s recent partnership with the Los Angeles Dodgers. Plus, much more.