This week in the business of podcasting:

• Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core product pillar alongside its newsletter tools and IAB certification now underway.
• Sounds Profitable's new research report The Last Quarter finds that the 25% of Americans who have never listened to a podcast skew politically centrist, a group that algorithmically driven platforms are poorly designed to reach.
• Spotify's programmatic advertising platform SAX grew its monthly active advertiser count 222% year-over-year since its April 2025 launch, though media buyers say host-read podcast advertising still favors direct deals over programmatic buying.

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