Guest: None (Solo Episode with Jill C. Smith)

We Discuss:

• Why every photographer has a sales funnel — even if it wasn’t intentionally built

• How to recognize when your funnel has kinks (complete blockages) or leaks (quiet revenue loss)

• Common “kinks” that stop inquiries entirely, like broken links, missing calls to action, or poor mobile formatting

• The “leaks” that quietly drain your income, like misaligned branding, weak follow-up, or lack of client nurturing

• How to audit your funnel before Black Friday to make sure you’re ready for new bookings

• The importance of fast response times, current testimonials, and staying visible locally

• Why repeat clients are your most valuable asset — and how to retain them

• How to balance new client attraction with retention in a changing market

TLDR:
Whether or not you built one intentionally, your business has a sales funnel — and if your inquiries or bookings have slowed, something in it isn’t working the way it should. In this episode, Jill breaks down how to identify and fix the two most common problems: kinks, which completely block your flow of leads, and leaks, which quietly cost you revenue over time. You’ll learn how to audit your website, follow-up process, client experience, and visibility before Black Friday so your systems are ready to receive new bookings and keep past clients coming back.

Resources:

• Google Business Profile: https://www.google.com/business/

• SEO Checker (Free Tool): https://neilpatel.com/seo-analyzer/