You've been thinking about it for months: adding that new service to your wellness practice. You can already picture how it will serve your patients better, create more revenue streams, and elevate your brand. But what if you're not as ready as you think you are?

Kendall shares a hard-won lesson from her own experience: "If you're adding a new modality, complete new modality to your team that you've never had before, you should hire someone who is very experienced in that modality." This wisdom came after jumping in too soon with aesthetics, driven by good intentions but lacking the crucial preparation needed for success.

The hosts walk through their expansion journeys—the failures and the wins. From adding aesthetics right before COVID to Anna's recent massage therapy expansion, they reveal the hidden complexities most practice owners don't anticipate. As Anna reflects on adding massage: "I don't think I realized how little I know about massage until I hired or added it to the practice."

The conversation covers the essential steps often missed: understanding overhead costs, testing services before launch, practicing with new modalities, and ensuring brand alignment. Kendall emphasizes starting with the why: "What problem is it solving for your clients? Is it in alignment with your brand? Is there a demand for it?"

If you're considering adding a new service or modality, this episode could save you thousands of dollars and months of frustration.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

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