In this week's Saturday Strategy Session 📝, we chat about Facebook audiences for teacher business owners.

We quickly cover how targeting with your audiences, images and on-point messaging is essential to attracting and repelling your perfect people.

The three types of audiences are...
1. warm audiences who have interacted with your brand previously
2. cool (lookalike) audiences which are a reflection and expansion of your warm audiences
3. cold interest-based audiences that allow you to grow and scale your business

We spend a good chunk of the episode talking about my method to creating effective cold interest-based audience.  Whether your target audience is classroom teachers or fellow teacherpreneurs, I cover targeting ideas for you!

Creating powerful and effective Facebook Ad Targeting is something I think a lot of people struggle with and are overwhelmed by all of the targeting options.  So if you’d like support, book a strategy call with me and we can walk through it together!  (Don’t forget to use the code PODCAST to save $50)

✨Book a Strategy Call✨

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session, we chat about one of the questions I get asked most frequently: Which TPT product should I promote with Facebook ads? 

We chat about the following three tips to selecting which products to promote.

1. Pick products that are converting well.
2. Think about the timing of the ads.  Is this product currently relevant?
3. Select a specific product or bundle, not a custom category or your entire store.

I also dive into how you can use the data available on TPT's dashboard to improve and optimize your store.   Specifically, optimizing your product listings to increase traffic and conversions.

Y'all know I'm a data nerd, so these convos make me so happy to have!! Remember to always follow the numbers and data in your marketing ventures :)

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week's inspiring teacherpreneur journey is with Amy Roadman.

Amy is a visual arts teacher with 20+ years of experience teaching classes, workshops, camps, and private lessons to all ages.  She currently teaches primarily through Outschool and her local museum's residency program as a teaching artist.  She believes art and creativity can be taught, you don’t have to start out with innate talent, but have a desire to create and practice, and that there's no age limit to when you can get started!  Her goal is to help others realize that they don’t have to put a ton of pressure on themselves to be "good at art", just show up and enjoy the process.

We chat all about...

• teaching on Outschool
• her experience as a resident teaching artist
• the importance of inspiring creativity in artists of all ages
• the challenges of virtual teaching
• her idea for a course to help other teachers looking to start teaching on Outschool

I hope you enjoy this chat as much as I did!

Connect with Amy
Instagram: @amy.roadman.art
Outschool Profile

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Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about how to Level Up your Email Opt-In.

I share my five tips for levelling up your opt-in, so you know that you're making the most of that freebie you're offering.  Once your lead magnet has started gaining some interest and you have a strategy in place to be emailing these new subscribers regularly, these 5 tips will help you take your opt-ins to the next level.  

And no surprise (I am a numbers nerd!), we talk a lot about collecting and using data in this episode.

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week inspiring teacherpreneur journey is from Marissa Rehder of The Self-Care Haven.

Marissa Rehder is a former teacher who found a love for supporting other teachers throughout her own process of self discovery. On the verge of burnout and being ready to leave the profession, it was then that she decided that there had to be a way to overcome the intense feelings and stress being a teacher was creating. Throughout the next two years, she was determined to create a "Happy Life Framework" that would benefit more women than just herself.

It was throughout this journey that The Self Care Haven was developed, which is an online community where women can come for support and personal development. Marissa has also started coaching women on how to create the life they have always dreamed of through the process of discovering the best version of themselves.

We chat all about Marissa's journey from burnt out and stressed teacher to living her best life as an entrepreneur.  Marissa has sold on TPT, created an app and now coaches other women and she is so passionate about helping teachers get the self-care they need and deserve.  When she puts her mind to something, there's no stopping her!

I hope you enjoy this chat as much as I did!

Connect with Marissa
Instagram: @marissa.rehder
Website: www.marissarehder.com

Links from the episode
Facebook Ad Targeting for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about how I plan my monthly goals.

I take you through my four step process that ensures my Quarterly, Monthly & Weekly goals line up and help me to continuously make baby steps towards my long term business goals.

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week inspiring teacherpreneur journey is with Jess Karr of Karr Art

Jess is a K-6 art teacher from Ohio with 12 years of experience in all grade levels (K-12).  She has a passion for helping children build creative confidence through intentional planning and differentiated resources. If she's not making art she's probably eating ice cream.

We chat all about how was inspired to create resources for her students that would be inspiring, creative and inclusive.  Her multi-faceted approach to teaching art allows students in class and online to learn and grow as artists.

I hope you enjoy this chat as much as I did!

Connect with Jess!

Instagram: @karr_art_
TPT:  Karr Art

Links from the episode
Quiz: What's your next marketing step?
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community on Facebook

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about the Facebook Pixel and TPT. 

This new TeachersPayTeachers feature is exciting, important and, quite possibly, a bit overwhelming.  In this episode I will help you to understand what the pixel is, what it does and why it's important (even if you're not ready to start running Facebook ads).

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week's inspiring teacherpreneur journey is from  Alexandra Baxter of The Terrific Teacherpreneur.

Alex is a full-time teacher author, who runs her store 'Terrific Teaching Tactics' on Teachers Pay Teachers. She loves creating no prep resources for early elementary students. Alex also helps other teacher authors grow their businesses. She provides actionable tips and advice about selling on TPT through her Facebook group and podcast, 'The Terrific Teacherpreneur'. She loves helping teachers in any way she can!

We chat all about what it was like on TPT back in the day, how hard it can be as a teacherpreneur and how important it is to have empathy towards fellow teacher business owners.

I hope you enjoy this chat as much as I did!

Connect with Alexandra
Instagram: @terrificsellingtactics
Website: www.terrificteachingtactics.com
Facebook Group: The Terrific Teacherpreneur

Links from the episode
Quiz: What's your next marketing step?
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about how numbers and data in your teacher business can influence your business.

Girl, I don't want your eyes to glaze over when you look at data...  instead, I'm here to help you be informed and confident.   

There's so much data you could be looking at, but why is it even important? How can it help you? And what does it all me?  This episode will help you start to answer those questions.

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]