Behavioral Grooves Podcast

Sometimes things just go better in twos and that was the case regarding our guests for this episode. Zarak Kahn is the Behavioral Innovation Director at Maritz and Erik Johnson is an independent Behavioral Science Consultant. They are the co-hosts of Action Design Radio and board members at Action Design Network. Kurt and Tim have known them as coaches and colleagues and wanted to talk to them about all of that.

We discussed how the application of behavioral science continues to grow in both the corporate and policy words. Today, there are more jobs, more workshops, more bachelor's programs, more masters programs, more PhD programs, more meetups and more bootcamps than ever before. We expressed our collective desires to make behavioral science so easy to do it will be ingrained into every job from UX to Marketing to HR, and how we’d like to see people applying a behavioral lens in all of their decision-making.

In our grooving session, Kurt and Tim emphasized the importance of expanding the community of people applying behavioral science and we are grateful to share the mantle with very bright and fine folk like Erik and Zarak.

Erik Johnson Twitter: https://twitter.com/erikleejohnson 

Erik Johnson LinkedIn: https://www.linkedin.com/in/erikleejohnson/ 

Erik Johnson Website: erikj.net 

Zarak Kahn LinkedIn: https://www.linkedin.com/in/khanzarak/

Action Design Network: http://www.action-design.org/

Action Design Radio (podcast): https://actiondesignradio.libsyn.com/

Robert Cialdini: https://en.wikipedia.org/wiki/Robert_Cialdini

Dan Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman

Richard Thaler: https://en.wikipedia.org/wiki/Richard_Thaler

Cass Sunstein: https://en.wikipedia.org/wiki/Cass_Sunstein

Idles: https://www.youtube.com/watch?v=BuQG6_evFc8

Local Natives: https://en.wikipedia.org/wiki/Local_Natives

Lana Del Rey: https://lanadelrey.com/

Carley Rae Jepson: https://www.youtube.com/watch?v=fWNaR-rxAic

Wye Oak “The Louder I Call the Faster it Runs”: https://www.youtube.com/watch?v=kO7ffikJOE4

Sylvan Esso: http://www.sylvanesso.com/

Johnny Flynn: https://en.wikipedia.org/wiki/Johnny_Flynn_%26_The_Sussex_Wit

Sharon Van Etten: https://www.youtube.com/watch?v=j7sTHoeH0eA

Gillian Welch: https://www.youtube.com/watch?v=sJ_nWPxrzmE

M Ward: https://mwardmusic.com/

The National: https://www.youtube.com/watch?v=yIWmRbHDhGw

Victoria Shaffer is a researcher and professor at the University of Missouri. Victoria focuses on applying decision psychology and behavioral economics to medical decision making. In particular, she is researching judgment and decision making and how they impact the design of patient decision support tools.

Tim and Victoria met working on a field research project with Dan Ariely, PhD because of her work on non-monetary rewards with Scott Jeffrey, PhD. She was pushing back on common sense preferences, such as money is the best motivator, just as she is today with her work in the medical field.

Our conversation with Victoria began on familiar ground: the preference for cash as a reward and how it’s actually less effective than non-monetary rewards in incentive schemes. But we soon turned to the very personal journey of how she and her mother dealt with decisions surrounding her father’s diagnosis with cancer. Her personal journey became the foundation for important research to help patients, their loved ones and the caregivers communicate more effectively through stories. 

It’s a fascinating discussion and we hope you enjoy it. 

Victoria Shaffer: https://psychology.missouri.edu/people/shaffer

Shelly Taylor on Biases and Mental Health: http://humancond.org/_media/papers/taylor_brown_88_illusion_and_well_being.pdf

Hal Arkes: https://psychology.osu.edu/people/arkes.1

Decision Support Tools: https://www.healthit.gov/topic/safety/clinical-decision-support

“Being Mortal” by Atul Gawande: http://atulgawande.com/book/being-mortal/

MD Anderson Cancer Center: https://www.mdanderson.org/

Advance Directives: https://www.nia.nih.gov/health/advance-care-planning-healthcare-directives

Palliative Care: https://getpalliativecare.org/whatis/

Peter Ubel – Duke: https://www.fuqua.duke.edu/faculty/peter-ubel

Affective Forecasting Errors: https://en.wikipedia.org/wiki/Affective_forecasting

Columbia Records: https://en.wikipedia.org/wiki/Columbia_Records

Dan Gilbert: https://en.wikipedia.org/wiki/Daniel_Gilbert_(psychologist)

Kurt Nelson, PhD: https://www.linkedin.com/in/kurtwnelson/

Tim Houlihan: https://www.linkedin.com/in/tim-houlihan-b-e/

Van Halen: https://www.youtube.com/watch?v=9X6e7uctAww

Black Sabbath: https://www.youtube.com/watch?v=5s7_WbiR79E

Ozzy Osbourne: https://www.youtube.com/watch?v=wtHEN518VCM

Styx:  https://www.youtube.com/watch?v=5XcKBmdfpWs

Depeche Mode: https://www.youtube.com/watch?v=diT3FvDHMyo

The Cure: https://www.youtube.com/watch?v=hXCKLJGLENs

Crosby, Stills, Nash & Young: https://www.youtube.com/watch?v=UQ9NaqjeDGU

James Taylor: https://www.youtube.com/watch?v=sWGK_fWKb4U

Kurt and Tim were invited to attend the Norms and Behavioral Change (NoBeC) workshop at the University of Pennsylvania on October 17 and 18, 2019, and what we experienced blew us away. We were impressed with a terrific diversity of academic fields studying social norms, the great work they are doing, and the generosity of the community (at UPenn as well as the behavioral science researchers from around the world).

This gathering was very different from industry assemblies we’ve attended, which in and of itself was not a surprise. However, there were three noteworthy differences. First, the lineup of speakers was heavily weighted toward researchers with findings on projects involving social norms. Second, academic audience members held speakers accountable for rigorous processes and the descriptions of their results. Lastly, the Q&A at the end of each presentation was filled with animated questions from economists, behavioral economists, sociologists, political scientists, philosophers, strategists, law professors, and of course, psychologists. The cross-disciplinary aspect of this group reinforced the need for more diverse thinking in the business world.

We came away with a greater appreciation of the role that social norms play in our behaviors and decision making as well as the tremendous research that’s being conducted on related topics.

We will be publishing our series of interviews with researchers from the workshop in the coming weeks, and we hope you enjoy them as much as we did.

University of Pennsylvania Master of Behavioral and Decision Sciences: https://www.sas.upenn.edu/lps/graduate/mbds

Paul Hebert knows incentives. He is the Vice President of Individual Performance Strategy at Creative Group, Inc. and a writer, speaker and consultant and is widely considered an expert on motivation and incentives focused on influencing behaviors that drive business results. Paul has been interviewed by the BBC and USA TODAY because of his work applying solid psychological theory to sales motivation.

Paul, Kurt and Tim recently co-authored an eBook called “The 7 Deadly Sins to Avoid in Your Next Sales Incentive.” The purpose was to help sales managers who are struggling to maximize their effort and results when they use sales incentives. In the podcast, we recap the most common sins committed by sales managers and discuss ways of avoiding them.

1. Spread goals evenly

We hope you enjoy the discussion and recommend you download the eBook for reference.

Paul Hebert: https://www.linkedin.com/in/paulhebert/

7 Deadly Sins Ebook: https://hubs.ly/H0kR8g60

Paul Hebert’s Blog: http://wphebert.com

Fistful of Talent Blog: http://fistfuloftalent.com/author/paulhebert

Elliot Aronson, PhD: https://en.wikipedia.org/wiki/Elliot_Aronson

Zeno of Citium: https://en.wikipedia.org/wiki/Zeno_of_Citium

Steenburgh and Ahearne “Motivating Salespeople”: https://hbr.org/2012/07/motivating-salespeople-what-really-works

Ariely and Heyman “A Tale of Two Markets”: https://journals.sagepub.com/doi/abs/10.1111/j.0956-7976.2004.00757.x?journalCode=pssa

Jeffrey and Shaffer “The Effects of Tangible Rewards”: https://theirf.org/research/the-effects-of-tangible-rewards-versus-cash-rewards-in-a-sales-tournament-a-field-experiment/1638/

The guy who traded a paper clip for a house: https://en.wikipedia.org/wiki/One_red_paperclip

The Price is Right: https://en.wikipedia.org/wiki/The_Price_Is_Right

Estonia: https://en.wikipedia.org/wiki/Estonia

“Eve of Destruction” by Barry McGuire: https://www.youtube.com/watch?v=qfZVu0alU0I

“Timothy” by The Bouys: https://www.youtube.com/watch?v=DGNdvKvbxYQ

“DOA” by Bloodrock: https://www.youtube.com/watch?v=6WQptxygSM8

First Avenue: https://first-avenue.com/

Trip Shakespeare: https://www.youtube.com/watch?v=7PvyrRupOf0

Trip Shakespeare “The Slacks” https://www.youtube.com/watch?v=wkOepnPJS3o

Dan Wilson: https://en.wikipedia.org/wiki/Dan_Wilson_(musician)

Tragically Hip: https://www.youtube.com/watch?v=XN25TcN--I8

Morphine: https://en.wikipedia.org/wiki/Morphine_(band)

Lucius: https://www.youtube.com/watch?v=4QSF8bgqgC4

Semisonic: https://www.youtube.com/watch?v=xGytDsqkQY8

Trampled by Turtles: https://www.youtube.com/watch?v=PcoPedyXJVc

And the Professors: https://www.youtube.com/watch?v=0kxiVQI3XeA

The Mighty Pines: https://www.youtube.com/watch?v=yHrR8LhTKfo

Ewert & the 2 Dragons: https://www.youtube.com/watch?v=ddCsOTWz7gI

Goals are often misunderstood. Goals are much more than just objectives that are handed down to subordinates. Rather, goals are self-determined in the best cases, and at the very least, are set collaboratively to get the most out of them.

We discuss Goal Setting Theory (GST), results from research that Tim conducted, and we address the three key elements that must be included to maximize the effect of the goals: 1. The goals must be perceived as achievable. Without perceived achievability, the goal is not accepted and, therefore, not a goal. 2. There must be some involvement with those who are executing the goals. If the goal is handed down from on high without meaningful participation from the person who’s going to act on it, it’s not a goal. 3. There must be a positive relationship between the goal and the reward (including a perceived assessment of risk). As the risk of achievability increases, so must the perceived value of the reward.

This short grooving session also delves into some myths and how to deal with them. Ultimately, we want listeners to come away with a clear understanding of the powerful results than can be obtained with practical and effective use of self-selected goals.

Zig Ziglar: https://en.wikipedia.org/wiki/Zig_Ziglar

Goal-Setting Theory: https://en.wikipedia.org/wiki/Goal_setting

Edward Locke: https://peakon.com/us/blog/future-work/edwin-locke-goal-setting-theory/

Gary Latham:  http://www.rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/Latham

Howard Klein: https://fisher.osu.edu/people/klein.12

Ran Kivetz: https://www8.gsb.columbia.edu/cbs-directory/detail/rk566

George Loewenstein: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html

Saurabh Bhargava: https://www.cmu.edu/dietrich/sds/people/faculty/saurabh-bhargava.html

Raghuram Bommaraju: https://www.isb.edu/faculty-research/faculty/directory/bommaraju-raghuram

Raghuram Bommaraju & Sebastian Hohenberg on self-selected goals: https://journals.sagepub.com/doi/abs/10.1509/jm.17.0002

Kurt Nelson, PhD: [email protected]

Tim Houlihan: [email protected]

Brad Shuck, PhD is an Associate Professor in the Department of Educational Leadership, Evaluation, and Organizational Development at the University of Louisville.  He is also recognized as one of the world’s most knowledgeable experts on employee engagement and is a sought-after speaker from around the world. 

Brad’s work is recognized as some of the most influential research in the field of employee engagement and his insights are invaluable. On top of that, Brad is a drummer, a lover of all sorts of music and our discussion traversed topics from the social determinants of health to having parents that were patient enough to allow him to learn drums as a child.

In our grooving session, Kurt and Tim dive deeper into creating a work culture of meaning and we ask the musical question: how does moving from town to town as a child impact your musical tastes?

And don’t forget to join us for our 100th Episode Celebration on October 17, 2019 in Philadelphia! Eventbrite link: https://www.eventbrite.com/e/behavioral-grooves-100th-episode-event-tickets-73159537145

Brad Shuck email: [email protected] 

Brad Shuck web page: www.drbshuck.com 

Brad Shuck Google Connection: @drbshuck

Teresa Amabile: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6409

• Shuck, B., Alagaraja, M., Immekus, J., Honeycutt, M., & Cumberland, D. (2019). Does compassion matter for leadership: a two-stage sequential equal status mixed method exploratory study of compassionate leader behavior and connections to performance in human resource development. Human Resource Development Quarterly, X, XX-XX. doi: 10.1002/hrdq.21369 

Folk Music: https://en.wikipedia.org/wiki/Folk_music

A Lion Named Roar: http://www.alionnamedroar.com/

Mumford & Sons: https://www.mumfordandsons.com/

For King and Country: https://en.wikipedia.org/wiki/For_King_%26_Country_(band)

John Coltrane: https://www.youtube.com/watch?v=EH3mb3oXCpw

Rodd Stewart: https://www.rodstewart.com/

Kenny G: https://en.wikipedia.org/wiki/Kenny_G

Jim Guszcza is the chief data scientist at Deloitte Analytics. His title paints a picture that he’s a total numbers geek. And that would be a fair, but single-dimensional assessment. What it doesn’t speak to is Jim’s passion for behavioral science and, more importantly, the collaboration of data science and behavioral science.

He makes a case for the application of behavioral science simply with this analogy: if we need help to see, we get eyeglasses. In so doing, we are using science and technology to help correct our faulty vision. But when it comes to correcting for our biases, we don’t turn to science and technology and that might improve our decision making. But we could. That’s where the collaboration between data science (or Big Data) and behavioral science come together: applying science and technology to decision making. And THAT was fascinating. 

In our discussion about music, we talked about Jim’s equal interest in a Dvorak string quartet as much as he is the in the soundtrack to “Wonder Boys” or a great jazz piano performance. He shared he has a penchant for small venues and small bands.

He then shared some tips about how to apply behavioral science to your job and your life. He focused on reading books and listening to podcasts as ways to become more educated on the topic and to help you apply behavioral science principles.

NOTE: Behavioral Grooves is celebrating our 100th episode in Philadelphia, Pennsylvania on October 17, 2019 with authors Annie Duke and Jeff Kreisler. Our sponsors for the event include PeopleScience and Podbean and we want to thank them for helping us make this possible. If you’re unable to join us in person, we’ll be live streaming the event and we hope you’ll log in there! 

Jim Guszcza: https://www2.deloitte.com/us/en/profiles/jguszcza.html

“Moneyball” Michael Lewis: https://www.goodreads.com/book/show/1301.Moneyball

“Clinical Versus Statistical Prediction” Paul Miele: https://psycnet.apa.org/record/2006-21565-000

Richard Thaler: https://en.wikipedia.org/wiki/Richard_Thaler

Cass Sunstein: https://en.wikipedia.org/wiki/Cass_Sunstein

Daniel Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman

Imposter syndrome: https://en.wikipedia.org/wiki/Impostor_syndrome

Bounded Rationality: https://en.wikipedia.org/wiki/Bounded_rationality

Bounded Self-Control: https://www.economicsonline.co.uk/Behavioural_economics/Bounded_rationality_and_self_control.html

Craig Fox, UCLA: https://www.anderson.ucla.edu/faculty-and-research/management-and-organizations/faculty/fox

Intention Action Gap: https://www.tutor2u.net/economics/reference/behavioural-economics-the-intention-action-gap

Mike Green, Deloitte: https://www2.deloitte.com/us/en/insights/authors/g/michael-greene.html

Cathy Neil: https://en.wikipedia.org/wiki/Weapons_of_Math_Destruction

Robert Cialdini, ASU: https://en.wikipedia.org/wiki/Robert_Cialdini

“The Design of Everyday Things” Don Norman: https://www.goodreads.com/book/show/840.The_Design_of_Everyday_Things

Tom Malone, MIT: https://cci.mit.edu/malone/

“Rockonomics” Alan Krueger: https://www.penguinrandomhouse.com/books/564519/rockonomics-by-alan-b-krueger/

“The Age of Surveillance Capitalism” Shoshana Zuboff: https://www.goodreads.com/book/show/26195941-the-age-of-surveillance-capitalism

“Deep Medicine” Eric Topol: https://www.basicbooks.com/titles/eric-topol/deep-medicine/9781541644649/

Stanford Human Centered AI: https://hai.stanford.edu/

Carnegie Mellon Social & Decision Sciences: https://www.cmu.edu/dietrich/sds/

Behavioral Scientist Ethical Checklist: https://behavioralscientist.org/behavioral-scientists-ethics-checklist/

 “Quiet” Susan Cain: https://www.quietrev.com/

“Thinking in Bets” Annie Duke: https://www.annieduke.com/

Herbert Simon: https://en.wikipedia.org/wiki/Herbert_A._Simon

Kurt Nelson: @motivationguru

Tim Houlihan: @thoulihan

100th Episode Event at Meetup: https://www.meetup.com/Philadelphia-Behavioral-Science-Meetup-Group/events/264495763/

100th Episode Event at Eventbrite: https://www.eventbrite.com/e/behavioral-grooves-100th-episode-event-tickets-73159537145

Behavioral Grooves: www.behavioralgrooves.com

PeopleScience: https://peoplescience.maritz.com/

Podbean: https://www.podbean.com 

Bob Dylan: https://en.wikipedia.org/wiki/Bob_Dylan

Van Morrison: https://en.wikipedia.org/wiki/Van_Morrison

Leonard Cohen: https://en.wikipedia.org/wiki/Leonard_Cohen

David MacDonald: https://www.msmnyc.edu/faculty/david-macdonald/

Arthur Schoenberg: https://en.wikipedia.org/wiki/Arnold_Schoenberg

Wigmore Hall: https://wigmore-hall.org.uk/

Dvorak String Quartet: https://www.youtube.com/watch?v=DxtAHpYIXdU

Schumann String Quartet: https://www.youtube.com/watch?v=iO4UhZuw7gQ

Vijay Iyer: https://en.wikipedia.org/wiki/Vijay_Iyer

Wonder Boys: https://www.discogs.com/Various-Wonder-Boys-Music-From-The-Motion-Picture/master/341271

Angus & Julia Stone: https://www.youtube.com/watch?v=bHdPyp8onSI

Flora Cash: https://www.youtube.com/watch?v=AzjMmwki1Fs

Echo and the Bunnymen: https://en.wikipedia.org/wiki/Echo_%26_the_Bunnymen

The Cure: https://en.wikipedia.org/wiki/The_Cure

O.A.R.: https://en.wikipedia.org/wiki/O.A.R.

Gina Merchant, PhD is a behavioral scientist who wound her way through academia and into the corporate world for the purpose of improving the health of communities, not just individuals. Her work examines how online and offline social networks influence our health behaviors and healthcare decision-making.

Gina shared her insights through research she’s been conducting with promotores, the women who govern how information flows through Hispanic communities in Southern California. The research explores how the work these women do impacts the health and wellbeing of their communities.

Our discussion also included Gina’s thoughts on misinformation, especially with respect to the myths that people have come to believe about vaccinations. This topic came to light as a source of passion in her work. We also talked about the role that a behavioral scientist can play in a corporate setting. She shared how business leaders can experience positive results by including a behavioral scientist in communication and design discussions.  

We also want to remind everyone that we’re celebrating our 100th episode in Philadelphia. It’s an evening event and it will be live streamed. If you’re interested in attending or listening live, check out the Behavioral Grooves website at www.behavioralgrooves.com.

Gina Merchant: https://www.linkedin.com/in/gina-merchant-phd-2279b6140/

Truthful Illusion Effect: https://en.wikipedia.org/wiki/Illusory_truth_effect

ANOVA Framework: https://en.wikipedia.org/wiki/Analysis_of_variance

“Willful Blindness,” by Margaret Heffernan: http://www.mheffernan.com/book-wb-summary.php?location=US

Inoculation Theory: https://en.wikipedia.org/wiki/Inoculation_theory

Confidence Project, by Heidi Larson: https://www.vaccineconfidence.org/

The Filter Bubble: http://www.lse.ac.uk/assets/richmedia/channels/publicLecturesAndEvents/slides/20110620_1830_theFilterBubble_sl.pdf

The Looking Glass Self: https://lesley.edu/article/perception-is-reality-the-looking-glass-self

Kate Starbird: https://www.hcde.washington.edu/starbird

Promotores: http://www.visionycompromiso.org/wordpress/about-us/the-promotor-model/

Topanga Canyon: https://en.wikipedia.org/wiki/Topanga,_California

Kurt Nelson: @motivationguru 

Tim Houlihan: @THoulihan

Check out the Behavioral Grooves website: https://behavioralgrooves.com/

DMX: https://en.wikipedia.org/wiki/DMX_(rapper)

Tupac: https://en.wikipedia.org/wiki/Tupac_Shakur

Lil’ Kim: https://en.wikipedia.org/wiki/Lil%27_Kim

Biggie Smalls: https://en.wikipedia.org/wiki/The_Notorious_B.I.G.

Jack Johnson: https://en.wikipedia.org/wiki/Jack_Johnson_(musician)

Tribe Called Quest: https://en.wikipedia.org/wiki/A_Tribe_Called_Quest

Ben Harper: https://en.wikipedia.org/wiki/Ben_Harper

Ivan Schultz, “Firetruck,”: https://www.youtube.com/watch?v=spk7gOIExjI&hl=fr&gl=SN

Swan Lake, by Pytor Illyich Tchaikovsky: https://en.wikipedia.org/wiki/Swan_Lake

Nova Mob: https://en.wikipedia.org/wiki/Nova_Mob_(album)

We are re-sharing our original September 2018 discussion with Annie Duke to announce the Behavioral Grooves 100th Episode on the evening of October 17, 2019 in the Historic Hamilton Auditorium at the Pennsylvania Academy for Performing Arts. It's a live event and we invite you to join us to hear Annie, Lila Gleitman and other guests discuss the application of behavioral sciences. Seating is very limited for this intimate engagement and we hope to see you there! Links below...

. . . 

 Annie Duke’s latest book, Thinking in Bets, Making Smarter Decisions When You Don’t Have All the Facts, is a masterful mash-up of her life as a researcher, poker player and charitable organization founder. In it, she explores new ideas on how to make better decisions.  Our interview with her expanded beyond the book and we talked extensively about probabilistic thinking and having people hold us accountable for our decision making. As expected, our interview covered an eclectic mix of behavioral biases, sociology, language development and, of without fail, music.

  We used the movie The Matrix and the blue pill/red pill metaphor for looking at the world as accurate vs. inaccurate, rather than right or wrong. We discussed how tribes can offer us distinctiveness and belongingness but also confine us with the tribe’s sometimes negative influences. We also examined learning pods and how they can be used to keep our decisions more in line with reality.

  If you like this episode, please forward it on to a friend or colleague and help Kurt win his bet with Tim for who pays the donation to How I Decide. You can find more information on or donate to this wonderful non-profit at www.howidecide.org. 

Links

Anna Dreber: http://www.sverigesungaakademi.se/en-GB/755.html

Phil Tetlock: https://en.wikipedia.org/wiki/Philip_E._Tetlock

Jonathan Haidt:https://en.wikipedia.org/wiki/Jonathan_Haidt

Lila Gleitman:https://en.wikipedia.org/wiki/Lila_R._Gleitman 

Syntactic Bootstrapping: https://en.wikipedia.org/wiki/Syntactic_bootstrapping

Jack White: https://en.wikipedia.org/wiki/Jack_White

Willie Nelson: https://en.wikipedia.org/wiki/Willie_Nelson

Jonathan Richman: https://en.wikipedia.org/wiki/Jonathan_Richman

Prince: https://en.wikipedia.org/wiki/Prince_(musician)

Alex Chilton: https://en.wikipedia.org/wiki/Alex_Chilton

Violent Femmes: https://en.wikipedia.org/wiki/Violent_Femmes

Kurt Nelson: [email protected]

Tim Houlihan: [email protected] 

Behavioral Grooves 100th Episode Meetup: https://www.meetup.com/Philadelphia-Behavioral-Science-Meetup-Group/events/264495763/

Groovers, a couple of announcements for you:

1. Kurt and I are hosting a meetup immediately after Customer Focus North in Minneapolis on September 19, 2019: https://www.customerfn.com/. Rodd Wagner will be speaking! Make sure you use this code to get 10% Off your registration to Customer Focus North: BEHAVIORAL

2.  We're celebrating our 100th Episode and want you to join us in Philadelphia at the live event. Annie Duke will be onstage for our discussion! The link for the 100th Episode Meetup in Philadelphia on October 17, 2019: https://www.meetup.com/Philadelphia-Behavioral-Science-Meetup-Group/