September 06, 2023

Behavioral Marketer Uses Behavioral Science, AI, & Psychology to Understand Customer Decisions and Opinions, with Jen Clinehens of Choice Hacking

1 hour 11 minutes

How do people make decisions? Is it based on facts, logic, emotions, or other factors?

Jen Clinehens, a behavioral marketer, helps organizations large and small better understand the psychology and science behind customer decisions and opinions.

Jen has worked with brands like AT&T, McDonald's, Adidas, and Starbucks and is the Founder and Managing Director of Choice Hacking, a customer experience (CX) agency.

Whether it's understanding why a customer is buying one brand's product over their own or why the customer is putting less product in their cart than before, Jen helps individuals and organizations dive deep into the brains of their customers. She uses a combination of behavioral science, AI, & psychology to increase customer growth and engagement.

We talk about her career path starting at age 16 as a classical violist to how watching "Mad Men" allowed her to consider a career that involved creativity and business. She also shares how running her own business since 2020 takes her back to entrepreneurial roots where she wears many hats.

You can find her podcast "Choice Hacking", newsletter, blogs and more by going to her website.

Contact Info:
Jen Clinehens - Guest
[email protected] (email)
ChoiceHacking.com

Julie Berman - Host
www.womenwithcooljobs.com
@womencooljobs (Instagram)
Julie Berman (LinkedIn)

Send Julie a text!!

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