Hellooooo! Welcome to Season 7, Episode 9 of Mads World! Behind the Scenes: Running a Dating App with Inner Circle's CEO, Masha Kodden, and resident dating expert, Crystal Cansdale!

Through discussing dating apps every week on the podcast, I always wonder what it’s like behind the scenes of working at one. So this week I am joined by dating app Inner Circle's CEO, Masha Kodden, and their resident dating expert, Crystal Cansdale to learn all about it.

Masha’s role as CEO is to lead the Inner Circle to success by setting daring strategies and growing market expansion. Before Inner Circle she has worked as a tech leader and in online businesses for over 20 years in both B2C and B2B marketing backgrounds.

We are also joined by Crystal, Head of Communications for Inner Circle, and their resident dating expert. Her many, many years on the dating side of dating apps, combined with her career in online dating gives her a huge insight into the modern dating world and how singles can navigate it.

Inner Circle calls themselves a high-quality dating app. Created from the belief that quality is better than quantity, the app dares singles to date better. 5 million career-driven singles - from all walks of life - across 66 cities in 29 countries, make up the Inner Circle community. The team behind the app screens each profile on safety, effort and mindset so members only see rich profiles from people they’d actually want to go on a date with. Members are then encouraged to meet through the app, at unique Inner Circle events and in real life. Couples get together every 6.6 seconds through Inner Circle and 116,000 couples have met someone through the app.

In this episode we discuss what it takes to run a dating app and the challenges, what motivated the creation, the best stories they have had from users and what we expect moving into 2023. You can also expect some of our funniest dating stories, as per usual. 

Submit your dating questions through madsworld.mp3, and my guests and I will answer them on the show! You will remain anonymous.

All names within stories have been changed unless explicitly said so within the show.

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Cover Art: Veredien

Music: The.Jones.Project_93