Start branding before you start selling

Discover the essence of authentic personal branding with Phyllis Williams-Strawder, the Ghetto Country Grandmother, on The RebelRebel Podcast. She challenges conventional 'code-switching,' advocates for starting branding before selling, and emphasizes the importance of maintaining personal boundaries in public platforms. A must-listen for entrepreneurs and rebels in branding.

EPISODE HIGHLIGHTS

• Phyllis Williams-Strawder's stance against 'code-switching' and advocating for consistent authenticity.
• The strategy of beginning branding before selling to create organic growth.
• Caution against turning personal life into public content, emphasizing boundaries.
• The concept of 'getting lost' as a learning experience.
• Future plans of launching a hat line.
• The critique of the overused term 'authenticity' in branding.

LINKS IN THIS EPISODE

• Branding, Boundaries, and Bullshit
• All of Phyllis' Books on Amazon
• Brandma's House
• Phyllis Williams-Strawder on LinkedIn