In this episode of The Off the Clock Show, we tackle the most important question detailers should be asking in 2025: What’s your plan to get customers?

We dive into the story of a talented paint correction specialist who moved to Florida ready to dominate—but forgot one major thing: how to get people in the door. Too many detailers believe that skill alone will bring clients. But in today’s world, marketing, visibility, and outreach matter just as much as the results you deliver.

Marshall and Shawn break down the cold, hard truth:

• Why “build it and they will come” is a myth

• How the best artists often starve while average ones market well

• The minimum marketing moves every detailer needs to plan in 2025

• And how to avoid becoming the “best-kept secret” in your city

If your 2025 strategy doesn’t include client acquisition, you don’t have a business—you have a hobby. This episode is your wake-up call.