In this episode, Steve Fretzin and Ben Paul discuss:

• Importance of just being active in your business development. 
• Taking action and executing on your conversations. 
• The three steps to building your business development successfully. 
• Top tips to improve your business development and the questions to ask to get referrals. 

Key Takeaways:

• Being active in business development will get you far. Having the right activity will get you further. 
• You can’t solve things at the moment - they need to sit and process with the other person. 
• Have the discipline to do the small actions that will build habits and carry your business development forward. 
• When you understand your reason and have the motivation to do your business development, be curious and listen well and you will go far. 

"There is no perfection, but inaction is imperfection. Action is moving on to perfection in terms of developing client relationships." —  Ben Paul

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

Thank you to our Sponsors!

Overture: https://overture.law/

Moneypenny: https://www.moneypenny.com/us/

Get Visible: https://www.getvisible.com/

Episode References: 

• STOP! Hammer Time - The West Ham Podcast - http://playbackmedia.co.uk/wp-content/uploads/2018/09/westham.html
• This Legal Life: NOT Another Legal Podcast - https://bol.nexl.cloud/tag/listen/

About Ben Paul: Ben Paul is CEO of The BD Ladder, a BD and marketing consultancy specializing in providing practical advice to lawyers and legal firms. He has over 20 years of experience in business development and marketing advice. Ben has worked in senior BD roles in several professional services and law firms. Prior to establishing The BD Ladder, he was the BD & Marketing Director at one of NZ’s leading law firms and oversaw their successful rebranding to Dentons Kensington Swan. Ben provides regular BD coaching and skills sessions to his clients which help them to grow their practices. One of his key strengths is that he brings active change to the way things are done, so that his clients can achieve the results that they aspire 

Connect with Ben Paul:  

Website: https://bdladder.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/benpaulbdm/

LinkedIn: https://www.linkedin.com/company/bdladder/

Twitter: https://twitter.com/BenPaul_NZ

Twitter: https://twitter.com/BdLadder

Facebook: https://www.facebook.com/BDLadder

Instagram: https://www.instagram.com/bd_ladder/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it