We’ve all seen the studies that have shown how a diverse workforce leads to better productivity, increased profits and market share, and greater creativity and innovation.But with so many positive outcomes related to diverse workforces, why are so many organizations failing to attract and retain a diversified workforce – including in the senior leadership ranks? What are we getting wrong and what should we be doing differently?According to my guests on this episode of my “Leadership Biz Cafe” podcast, Bertina Ceccarelli and Susanne Tedrick, the key is understanding how to use innovation principles to drive an organization’s DEI efforts.Bertina is the Chief Executive Officer of NPower, one of the most successful non-profits in North America committed to helping young adults and military-connected individuals launch tech careers. And Susanne is the author of "Women of Color in Tech" and a cloud computing technical trainer for Microsoft.Together, they co-authored the book “Innovating For Diversity – Lessons from Top Companies Achieving Business Success through Inclusivity”, which makes the compelling case for why diversity and innovation are not just interconnected, but how innovation can actually help organizations succeed in their DEI initiatives.Of course, to succeed in these efforts, we first have to get a better understanding of what these terms of diversity, equity and inclusion really mean.And I’m grateful to Bertina and Susanne for not only helping to bring clarity to this in our conversation, but for also providing practical advice for how leaders can succeed at creating a more diverse workplace that will not only benefit their organization, but also those their organization serves.No matter what you might think about diversity in today’s workplaces, I want to strongly encourage you to give this episode a listen as I’m sure some of what Bertina and Susanne share in this conversation will surprise you and definitely give you some food for thought.https://open.spotify.com/episode/47U7MrcuCKe7ktRhJplt0y?si=0b6b810c9af84b8dNoteworthy links:Buy Bertina and Susanne’s book “Innovating For Diversity” on Amazon.*Learn more about Bertina’s work - npower.orgLearn more about Susanne’s work - susannetedrick.com*sponsored link that helps to support this podcast. As an Amazon Associate I earn from qualifying purchases.

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