Beyond 8 Figures

In this episode, Steve, Mary, and Richard discuss:

•         The History of Liquor.com
•         The trials, tribulations and lessons learned in being the Founder of Liquor.com
•         Family vs. Business – A family business is not always the right business
•         Rebuilding and reinventing – what happens after ‘IT’ happens…

Key Takeaways:

•         Always believe in who you are and your vision
•         Desire is often more important than ability
•         One bad chapter never tells the whole story
•         Essentials for life — having clarity on what you want versus what you need

 
“NEVER, EVER sign away your management rights.“ — Steve Olsher

 
Connect with Steve Olsher:

• LinkedIn: https://www.linkedin.com/in/steveolsher

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast
• Email: [email protected]

About Dave Woodward:

Dave Woodward is the Chief Revenue and Business Development Officer of ClickFunnels. He’s also the host of the weekly ClickFunnels Podcast and ClickFunnels Radio.

ClickFunnels is an incredibly helpful platform that helps businesses of all sizes create and manage marketing funnels. A marketing funnel is essentially the path a potential customer takes to becoming an actual customer, from initial awareness of a product or service all the way to the final purchase. A marketing funnel concept allows businesses in understanding the customer journey, identifying areas for growth, and creating targeted strategies to successfully move prospects through each stage. Also it emphasizes the significance of fostering relationships, offering value, and helping clients convert.

ClickFunnels simplifies this process by offering a drag-and-drop editor that lets you easily create landing pages, sales pages, order forms, and more, all with a user-friendly interface that requires no coding or design experience. The platform also includes built-in analytics and A/B testing tools, allowing you to track the performance of your funnels and optimize them for maximum conversions. It is a powerful tool for businesses looking to streamline their marketing and sales processes and increase their bottom line.

However, picking the right pricing plan can be difficult as there are multiple options available, each with its own features and costs. If you want to learn more about how ClickFunnels can supercharge your business and pick the best option for your company, visit funnelpricing.com and start a free trial today!

In this episode, Steve, Mary, Richard, and Dave Woodward discuss:

• How the founders, Russell Brunson and Todd Dickerson, created ClickFunnels
• Marketing strategies for a large company
• Best strategies for finding and signing users
• Building the community of ClickFunnels

Key Takeaways:

• The greatest way to decrease churn is making sure customers have success quickly
• Webinars were key in signing users the first year
• Acquisitions are the next step in expanding as the business grows
• Making the customer feel like you are speaking directly to them and connected is how you create a community

“We want our customers to ascend and continue to ascend. It means their business is growing and that is what we want for them.” — Dave Woodward

Connect with Dave Woodward:

• Facebook:  dave.woodward.3954
• Website: clickfunnels.com
• Email: [email protected]
• Instagram: @daveswoodward

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast

Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey. 

In this episode, Steve, Mary, Richard, and Kevin Harrington discuss:

• Getting started, seizing opportunities
• Why do you still do this?
• Equity and Investments
• Projects that didn’t turn out, what to look for

Key Takeaways:

• What you vividly imagine, ardently desire, sincerely believe & enthusiastically act upon must inevitably come to pass.
• Digital entrepreneurship is the future
• Products that solve a problem uniquely
• Get your dream team and build your brand, don’t give up too early

“Surround yourself with the best experts you can’t afford.” — Kevin Harrington

About Kevin Harrington:

Kevin Harrington is an original shark from the hit TV show Shark Tank and a successful entrepreneur for more than forty years. He’s the co-founding board member of the Entrepreneurs’ Organization and co-founder of the Electronic Retailing Association. He also invented the infomercial. He helped make “But wait… There’s more!” part of our cultural history. He’s one of the pioneers behind the As Seen on TV brand, has heard more than 50,000 pitches, and launched more than 500 products generating more than $5 Billion in global sales. Twenty of his companies have generated more than $100 million in revenue each. He’s also the founder of the Secrets of Closing the Sale Master Class inspired by the Master of sales—Zig Ziglar. He’s the author of several bestselling books including Act Now: How I Turn Ideas into Million Dollar Products, Key Person of Influence, and Put a Shark in Your Tank. 

Connect with Kevin Harrington:

• Twitter: HarringtonKevin
• Facebook: KevinHarrington.tv
• Website: kevinharrington.tv
• Email: [email protected]
• Phone: 727-410-0243
• Youtube: Kevin Harrington Official
• Instagram: realkevinharrington

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast
• Email: [email protected]

In this episode, Steve, Mary, Richard, and Chris discuss:

• The history of Pure Romance, how they judge success, and, the need for women to ask questions privately about relationships
• Product offerings in 2000 and margins
• The value of media and what works
• The culture inside: “Grace, class and respect”

Key Takeaways:

• Taking that pay cut and career change was the best decision in the long term
• The consultants add value to the product
• Model what is already successful
• The key to starting a conversation is to make it organic

“I don’t think the most successful business owners know, they take chances and they take risk. “ — Chris Cicchinelli

About Chris Cicchinelli

Few people possess the extraordinary skills to grow a small, family business in Cincinnati into the world’s largest in-home party company specializing in relationship enhancement products. As CEO and President of Pure Romance, Chris Cicchinelli has achieved just that – not only as the strategist and engine behind one of the most successful woman-to-woman, direct-sales brands, but as an educator and motivator of its independent consultants around the globe, a passionate advocate for aspiring female entrepreneurs everywhere.

Cicchinelli leads business development, operations, sales and marketing for Pure Romance, as well as product development and distribution, overseeing more than 200 corporate employees worldwide. Hard work and strategic risk-taking have been at the core of his success across the nearly two decades since he joined his mom’s venture in 2000. He says that anyone who wants to become a Pure Romance consultant needs to know how to tell a story. Cicchinelli’s own has been a rugged switchback journey…

Born in Naperville, Illinois, Chris Cicchinelli grew up in Milford, a suburb of Cincinnati, Ohio, the first of four children raised by a single mother. As the oldest, he often bore responsibility for taking care of his siblings, especially when his mother, Patty Brisben, then a pediatrician’s assistant, decided to launch a home-based intimacy product venture in 1983. Inspired by his mother’s perseverance as she slowly built her business while raising four children on her own, Cicchinelli was himself motivated by athletics: baseball, basketball, and especially football.

While studying business at Mount Union College, Cicchinelli found his critical thinking and leadership skills honed not in the classroom, but on the gridiron. An All-American defensive back, he played NCAA football for four years and led his Purple Raiders to two back-to-back national titles in ‘96 and ‘97. The crucible of college football taught him to be self-disciplined, to perform a specific role on a team, and to study and conquer an opponent.

Driven to teach these essential life skills as a high school football coach, Cicchinelli took a job in merchandizing after college to pay the bills, but soon became drawn into a new field. Working for the Atlanta-based Maxim Group, the largest publicly traded retail floor covering franchise in North America, he swiftly tacked into management and a senior position as a regional manager. Still in his early 20s, he embraced the learning curve that came with it, working to create trust with his team as a young manager. He ran a $29 million region for Carpetland USA, then took his skills to an early web commerce site, EverythingDecor.com.

At age 24 Cicchinelli got a call from his mother. She knew his expertise and needed him to help catalyze her company to the next level, developing longer-term brand marketing and business development strategies. Cicchinelli was earning well over $100,000 a year – his mom said she could pay him $22,000. In 2000, wanting to remain in the floor covering industry and assuming it would take only a few months away, he joined Pure Romance.

Given the intimate nature of the business, Cicchinelli developed a person-to-person model built on discreet, women-only home parties. Through well-taken risks, long hours, and serendipity – a front-page feature story in the St. Louis Dispatch on “The New Tupperwares of the 2000s” – he engineered explosive growth for Pure Romance, steadily taking the company from $3 million in 2001 to more than $200 million in revenues today. In 2010, he led its global expansion with the launch of operations in Canada, Puerto Rico, Australia, New Zealand and South Africa.

Cicchinelli spends over 200 days a year on the road giving motivational seminars and personally training and meeting Pure Romance’s independent consultants worldwide, which now number more than 26,000, including those in every U.S. state and abroad. The New York Times wrote that “the company message of empowerment resounds” among its consultants. From how to lead a safe-space home intimacy party to how to network and market themselves, Cicchinelli helps women develop all the tools needed to become successful entrepreneurs.

A natural motivational speaker who also regularly speaks to corporate leaders and nonprofits, Cicchinelli has been featured in the Wall Street Journal, Inc. 5000 and Smart Business, and has been interviewed by Bloomberg, MSNBC and many other national outlets. Serving as a board member of the Young Presidents Organization (YPO) in Cincinnati, he has amassed countless honors and awards as a business leader and role model.

In 2018, in the wake of their eight-year-old coming out as transgender, Cicchinelli founded the Living with Change Foundation to help trans youth and their families. The Foundation pledged $2 million to create a Center of Excellence for LGBTQ Health at Cincinnati Children’s Hospital, also partnering with dozens of Greater Cincinnati public schools to train principals and teachers and eventually bring education about transgender youth into classrooms.

Like his decision to leave the lucrative floor covering business to help his mom, Chris Cicchinelli deeply believes that strong family ties matter, and that none of his success would mean much without the love of his wife Jessica and their three children: LC, Max, and Macie.

Connect with Chris Cicchinelli:

• Twitter:   @pinkcollarceo/
• Facebook: Chris Cicchinelli
• Website:   pureromance.com
• Email:   [email protected]
• Youtube: Chris Cicchinelli
• Instagram: Chris Cicchinelli

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast
• Email: [email protected]

In this episode, Steve, Mary, Richard, and Angela discuss:

• How she built her business to $3M originally with no website
• Her journey through education, into academia, and into creating The Author Incubator
• What Angela learned from her first $60K coach
• Moving from a solopreneur with 17 years of experience to a repeatable process and a company

Key Takeaways:

• Be willing to suck
• Practice every single day. Do your personal growth work every single day
• However someone shows up in the sales process is how they’ll show up when you work with them
• What determines your success or failure is your commitment to serving others and actually making a difference with your message, your product, your movement

“If you only work with exemplary people, you will have exemplary case studies, which will lead more exemplary people to want to work with you.” — Dr. Angela Lauria

About Angela Lauria: Dr. Angela E. Lauria is the founder of The Author Incubator™ and creator of the Difference Process™ for writing a book that matters. In 2018, The Author Incubator was ranked #275 on the Inc. 500 fastest growing companies and #87 on Entrepreneur Magazine’s Entrepreneur 360. Dr. Angela won the Stevie Award’s Coach/Mentor of the Year Award and her program, The Author’s Way was named Coaching Program of the Year and was named, by Entrepreneur Magazine, as one of the top 10 most inspiring entrepreneurs to watch – one of only 2 women on the list.

Dr. Angela has been helping people free their inner author since 1994, she has helped over 1,000 authors-in transformation write, publish, and promote their books. Her clients have been seen everywhere from Vanity Fair to O Magazine to the Today Show, and their books have been responsible for over $100 million in cumulative revenue.

She has a B.A. and an M.A. in Journalism and Media Affairs from The George Washington University and a PhD in Communications from The European Graduate School. She is the author of Make ‘Em Beg to Be Your Client: The Nonfiction Authors’ Guide to Selling, Serving, and Funding a Movement, Make ‘Em Beg to Publish Your Book: How To Reach A Larger Audience & Make A Full-Time Income In The Extremely Overcrowded World of Personal Development, The Incubated Author: 10 Steps to Start a Movement with Your Message, and The Difference: 10 Steps To Writing A Book That Matters. She lives at The Author Castle in McLean, Virginia with her son Jesse and her Castle cat Princesses Feathers & Foxy McFuzz Bucket.

Connect with Dr. Angela Lauria:

• Twitter: @authorincubator
• Facebook: The Author Incubator
• Website: TheAuthorIncubator.com
• Book: Make ‘Em Beg to Work for You
• Podcast: Page Up
• Youtube: The Author Incubator
• Vimeo: The Author Incubator
• LinkedIn: The Author Incubator
• Instagram: @authorincubator
• Pinterest: The Author Incubator

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast
• Email: [email protected]

In this episode, Steve, Mary, Richard, and David Schottenstein discuss:

• How Astor & Black started
• The investments that David made after selling Astor & Black
• What inspired him to create Viewabill and what led to him despising the company
• The art behind naming a business and the design of a product

Key Takeaways:

• Rome wasn’t built in a day and successful people are willing to do the things that unsuccessful people are unwilling to do.
• After selling a company, consider immediately investing in small businesses
• Source high quality materials and sell them at a reasonable price
• Be willing to make less in order to charge a fair price.

“My mentality was pretend like this money does not exist, put it away pretend like you’re never gonna make another buck again and this has to tie me over for years to come  “ — David Schottenstein

About David Schottenstein:

At the age of 21, Mr. Schottenstein founded Astor & Black, which quickly became the fastest growing custom clothing company in the US. In 2009, he was named Ernst & Young Entrepreneur of the Year; 2010, Inc.’s 30 Under 30; and in 2011, Mr. Schottenstein sold a majority stake in Astor & Black to a private equity group. In 2012, Mr. Schottenstein and a childhood friend founded Viewabill, a cutting edge, rapidly growing cloud-based transparency tool that allows clients to view their legal work in progress in real time. In addition, Mr. Schottenstein has invested in several business ventures; Mizzen+Main, a men’s clothing company that focuses on performance material dress garments; Hilflint, a men’s clothing company specializing in higher-end collegiate and professional sports knitwear; Farm Hill, a food startup delivering healthy delicious meals directly to the customer; Mellow, a new robotic sous-vide cooking machine, made for the convenience of home cooking.

In 2017, Mr. Schottenstein set his sights on reframing the luxury eyewear market with the launch of Privé Revaux Eyewear. Mr. Schottenstein, along with an elite team including celebrity visionaries and partners Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn have redefined the luxury sunglasses market with high-quality, on-trend frames retailing for $29.95/pair.

 
Connect with David Schottenstein:

• Twitter:  https://twitter.com/dschottCEO
• https://twitter.com/priverevaux
• Facebook:  https://www.facebook.com/david.schottenstein
• https://www.facebook.com/priverevaux/
• Website:  https://www.priverevaux.com
• Email:  [email protected]
• Instagram: https://www.instagram.com/dbschottenstein/
• https://www.instagram.com/priverevaux/

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast
• Email: [email protected]

In this episode, Steve, Mary, Richard, and David Schottenstein discuss:

• How Astor & Black started
• The investments that David made after selling Astor & Black
• What inspired him to create Viewabill and what led to him despising the company
• The art behind naming a business and the design of a product

Key Takeaways:

• Rome wasn’t built in a day and successful people are willing to do the things that unsuccessful people are unwilling to do.
• After selling a company, consider immediately investing in small businesses
• Source high quality materials and sell them at a reasonable price
• Be willing to make less in order to charge a fair price.

“My mentality was pretend like this money does not exist, put it away pretend like you’re never gonna make another buck again and this has to tie me over for years to come  “ — David Schottenstein

About David Schottenstein:

At the age of 21, Mr. Schottenstein founded Astor & Black, which quickly became the fastest growing custom clothing company in the US. In 2009, he was named Ernst & Young Entrepreneur of the Year; 2010, Inc.’s 30 Under 30; and in 2011, Mr. Schottenstein sold a majority stake in Astor & Black to a private equity group. In 2012, Mr. Schottenstein and a childhood friend founded Viewabill, a cutting edge, rapidly growing cloud-based transparency tool that allows clients to view their legal work in progress in real time. In addition, Mr. Schottenstein has invested in several business ventures; Mizzen+Main, a men’s clothing company that focuses on performance material dress garments; Hilflint, a men’s clothing company specializing in higher-end collegiate and professional sports knitwear; Farm Hill, a food startup delivering healthy delicious meals directly to the customer; Mellow, a new robotic sous-vide cooking machine, made for the convenience of home cooking.

In 2017, Mr. Schottenstein set his sights on reframing the luxury eyewear market with the launch of Privé Revaux Eyewear. Mr. Schottenstein, along with an elite team including celebrity visionaries and partners Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn have redefined the luxury sunglasses market with high-quality, on-trend frames retailing for $29.95/pair.

Connect with David Schottenstein:

• Twitter:  https://twitter.com/dschottCEO
• https://twitter.com/priverevaux
• Facebook:  https://www.facebook.com/david.schottenstein
• https://www.facebook.com/priverevaux/
• Website:  https://www.priverevaux.com
• Email:  [email protected]
• Instagram: https://www.instagram.com/dbschottenstein/
• https://www.instagram.com/priverevaux/

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast
• Email: [email protected]

Adam Hergenrother runs Adam Hergenrother Companies for $37M+. In this episode, Adam reveals his strategies for setting clarity and expectations on how to win in business. Learn how to create a winning mindset that drives success!

About Adam Hergenrother: 

Adam Hergenrother is the founder and CEO of Adam Hergenrother Companies, which includes KW Vermont, Hergenrother Realty Group, BlackRock Construction, Adam Hergenrother Training, and Hergenrother Foundation. His business achieved remarkable success, ranking among the top 500 in the 2020 Inc. 5000 with astounding growth of over 1000% in the past 3 years. As both an entrepreneur and coach, Adam’s principles revolve around harmonizing success, spirituality, and meaningful relationships.

Co-authoring the transformative book, “The Founder & The Force Multiplier,” he offers invaluable insights into forming successful partnerships with Executive Assistants or Chiefs of Staff. This groundbreaking resource equips business owners and entrepreneurs with the tools to accomplish goals, scale growth, and achieve more as individuals and a united force.

For a comprehensive book review, check out this page.

In this episode, Steve, Mary, Richard, and Adam discuss:

• How to think like a CEO
• The power of vision, clarity, and removing roadblocks
• Setting clarity and expectations on how to win
• Developing your own emotional fitness

Key Takeaways:

• We are spiritual beings having a temporary physical experience. Embrace each moment and experience (good or bad) because they all help you grow
• Vision doesn’t always mean 5+ years down the road – it can mean the next 5 minutes, hour, or week
• Success is sequential, not simultaneous
• Take the time up front to learn about hiring, about leverage, about personal growth

Best Advice I Ever Received: 

We are spiritual beings having a temporary physical experience. Embrace each moment and experience (good or bad) because they all help you grow.

Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business: 

Follow the model. Master the boredom of lead generation. Business building is hard. It is a grind. Master the boredom of the small activities. Stick with it. Enthusiasm is everywhere. Endurance is rare. Get comfortable with that. Hire a coach if you need additional accountability. Do not get distracted by the next shiny object. Success is simple, but not easy. Don’t need all the lead gen sources…just need to work the ones you have. Build relationships and they will pay off ten-fold long term, even if they don’t right away.

Connect with Adam Hergenrother:

• Twitter: @ahergenrother
• Facebook: Adam Hergenrother
• Website: AdamHergenrother.com
• Instagram: @ahergenrother
• Youtube: Adam Hergenrother Companies
• LinkedIn: Adam Hergenrother

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast

Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey. 

In this episode, Steve, Mary, Richard, and Doug discuss:

• Leveraging direct mail, email, and other “old” marketing tools
• Renting email lists
• Knowing your customer avatars
• How he took his business from home office to $16M

Key Takeaways:

• Never ask someone for advice who hasn’t done what you want to do or is willing to pay the price you’re are willing to pay
• Test, test, test to get the very best information you can
• Develop relationships with those who can help you move forward
• Nothing beats meeting people face to face, pressing the flesh, having a drink, having a cup of coffee, going for a run, and hanging out

“It was less about selling them stuff, and more about solving their problems.” — Doug Morneau

About Doug Morneau: Doug is an Author, Speaker, Podcaster, and Media Buyer – specializing in Sponsored Email, a CrossFit & Olympic Weightlifting athlete, husband, dad, and granddad.

His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller.

He helps his clients with strategy and as a Media Buyer. This has helped his venture capital and investment banker clients raise in excess of $100 million dollars in the USA. He does this by leveraging email marketing, renting/sponsoring third-party permission-based email lists, online PPC advertising, and paid influencer marketing.

Connect with Doug Morneau:

• Twitter: @dougmorneau
• Website: DougMorneau.com
• Book: Three Big Lies: The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales
• Show: Real Marketing Real Fast Podcast
• Instagram: @dougmorneau
• LinkedIn: Doug Morneau

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast
• Email: [email protected]

About Klee Irwin: 

Klee Irwin is an accomplished author, physicist, and entrepreneur, primarily focused on his institute, Quantum Gravity Research, which he established in 2009. As the founder and owner of Irwin Naturals, a global natural supplement company, his products can be found in major retailers such as Walmart and Whole Foods. He has also invested in notable causes and companies, including Change.org, Upworthy, Moon Express, the X PRIZE Foundation, and Singularity University, where he holds the position of Associate Founder.

Klee’s expertise extends to the medical field, as evidenced by his book “Pain Nation“, which explores the science and applications of CBD, offering insights into its potential to alleviate various medical conditions.

In this episode, Steve, Mary, Richard, and Klee discuss:

• Klee’s personal and professional journey that fueled his current company and ventures
• The power of creativity and thinking outside the box
• Importance of branding and selling that brand
• Running a private versus public company

Key Takeaways:

• The name of the game for the future is to start creating artesian brands that are top heavy on cost of goods and very light on advertising
• Have an obsessive, over the top, built in drive
• You have to have an X factor, not just a drive and hard work
• We live in a world that is more stressful than we are genetically made to cope with
• CBD can help with recreating a balance within the human body

Connect with Klee Irwin:

• Facebook: Klee Irwin
• Website: KleeIrwin.com & IrwinNaturals.com & QuantumGravityResearch.org
• Medium: Klee Irwin
• Youtube: Quantum Gravity Research
• LinkedIn: Klee Irwin

Follow Beyond 8 Figures:

• Website: Beyond8Figures.com
• Twitter: @beyond8figures 
• Facebook: Beyond 8 Figures
• Instagram:@b8fpodcast

Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.