In this episode of Cult Conversations: The Influence Continuum, I discussed the steady rise of Pentecostal Christianity with award-winning journalist and author Elle Hardy. Her 2022 book, Beyond Belief: How Pentecostal Christianity Is Taking Over the World, details how the charismatic movement has become a global phenomenon, with currently (2025) an estimated 900 million followers worldwide. As I wrote in the Cult of Trump, a key base for true believers are involved with megachurches involving millions of Americans. The New Apostolic Reformation (NAR) has transformed Pentecostal Christianity from a spiritual movement to an aggressively politically motivated group. Hardy explains the phenomenon: “They don’t just want to save souls; they want to transform societies.” For example, prominent Pentecostal leaders, such as Paula White-Cain, who is in the current administration, refers to Donald Trump as a modern-day “King Cyrus.” In the Bible, King Cyrus is an imperfect, divinely chosen leader who fulfilled political and social ambitions on behalf of God to help his people. Trump’s portrayal as divinely chosen in these circles is strategically cultivated to amass the group’s support and reshape American politics. Hardy provided insights into the prosperity gospel, describing it as “the faith of the working poor.” This aspect of Pentecostalism attracts marginalized people seeking hope through promises of divine financial blessings in exchange for devotion and sacrifice. However, Hardy pointed out a troubling reality. Vulnerable individuals often give beyond their means, pushing them deeper into poverty through manipulative teachings. Our conversation highlighted how such practices illustrate financial exploitation and reinforce harmful “magical thinking” and loaded language. Authoritarian leaders commonly exploit these techniques to control followers, which are classic signs of undue influence. Unethical practices like these strip people of their critical thinking and autonomy. This conversation was exceptionally interesting.

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