In this Orthostatic Podcast episode, Matt Haberl and Jake Dorshorst discuss the strategies behind building a successful, patient-centered cash-based practice. They explain how bypassing third-party payers opens the door to more authentic conversations that help patients engage in their own healing. Beyond traditional treatments, they discuss the importance of community involvement—such as partnering with gyms and hosting educational events—to make physical therapy accessible and relevant to local patients. Matt and Jake highlight the surprising role of social media in reminding patients of their goals and the value of physical therapy, making the case for a more relational, patient-first approach in the field.