Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special episode 109, Inside Google Ads host Jyll Saskin Gales shares an exclusive excerpt from her SMX Master Class, "Google Ads Beyond Search." You'll learn how to interpret the latest reporting features - including search term reports, channel performance, and asset-level data - to understand exactly where your budget is going and how to steer it.

Key Topics Discussed:

• The "Clear Box" Evolution: Understanding the shift in how PMax works today vs 2022
• New Transparency Reports: How to use Search Term, Channel Performance, and Asset-level reports
• Lead Gen vs. E-commerce: Nuances for optimizing by business type
•  Creative as Targeting: Using images, video, and copy to guide the algorithm to your ideal customer
• Bidding Foundations: The functional differences between Maximize Conversions and Target CPA

It's not too late to join Jyll's SMX Master Class! Use code JyllVIP for 15% off at https://events.searchengineland.com/smx-master-classes-april-2026/?ref=jyll

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode109

Check out more Inside Google Ads episodes about Performance Max

• The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't) https://jyll.ca/insidegoogleads/105?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
• Is PMax the best or the worst campaign type in Google Ads? https://jyll.ca/insidegoogleads/87?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
• PMax vs. Shopping vs. Search: Which is best for ecommerce? https://jyll.ca/insidegoogleads/99?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
• What's the best structure for Performance Max campaigns? https://jyll.ca/insidegoogleads/90?utm_source=podcast&utm_medium=referral&utm_campaign=episode109
  
  

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