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Beyond the discounts : Navigating Black Friday as a Family Photographer
Can Black Friday be about more than just superficial discounts?
In today's episode, I'm talking through the complexities of Black Friday sales, especially for family photographers looking to maintain their artistic integrity and profitability. Rather than crafting a sale for your services, I want to propose some more creative thinking about how you might use this time of increased buyer attention to set yourself apart in a positive and productive way with 4 specific ideas to get you going (or walk away!).
We'll challenge the idea that slashing prices is the only way to engage customers and explore how taking cues from Trader Joe's stable pricing approach might be the game-changer your business needs.
// Join our private Facebook group to continue this engaging conversation and prepare for a successful, value-driven black Friday! //
Links:
Episode 12: Newsletters - what I learned from 1 year of The Firefly Letters
1:1 Mentoring : leahoconnell.com/mentoring
Course + group coaching wait list : leahoconnell.com/group
Free download: Gift certificate template // https://www.leahoconnell.com/gifts
Advertising print materials: moo.com
Facebook group: https://www.facebook.com/groups/photofuel/
View all episodes
By Leah O’Connell
4.8
1818 ratings
Can Black Friday be about more than just superficial discounts?
In today's episode, I'm talking through the complexities of Black Friday sales, especially for family photographers looking to maintain their artistic integrity and profitability. Rather than crafting a sale for your services, I want to propose some more creative thinking about how you might use this time of increased buyer attention to set yourself apart in a positive and productive way with 4 specific ideas to get you going (or walk away!).
We'll challenge the idea that slashing prices is the only way to engage customers and explore how taking cues from Trader Joe's stable pricing approach might be the game-changer your business needs.
// Join our private Facebook group to continue this engaging conversation and prepare for a successful, value-driven black Friday! //
Links:
Episode 12: Newsletters - what I learned from 1 year of The Firefly Letters
1:1 Mentoring : leahoconnell.com/mentoring
Course + group coaching wait list : leahoconnell.com/group
Free download: Gift certificate template // https://www.leahoconnell.com/gifts
Advertising print materials: moo.com
Facebook group: https://www.facebook.com/groups/photofuel/
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