Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how brands can go beyond the numbers and uncover real insights that drive action.

Marketing analytics is more than just reporting results—it’s about finding the hidden patterns and consumer narratives that can shape better campaigns, stronger products, and deeper customer relationships. Brett shares his expertise from working with major global brands like Pepsi, Doritos, and Walmart, along with insights from his book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry.

If you're a small business or marketer looking to turn data into meaningful strategy, this episode is packed with valuable takeaways.

Guest Links

• Connect with Brett on LinkedIn
• Buy Insights on the Brink: Revitalizing the Market Research and Analytics Industry on Amazon
• Quester

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• All My Podcast Show Notes: https://podcast.nealschaffer.com