Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank.

In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head.

The Challenge with Traditional Amazon Selling

Dylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout, revealing why 70% of sellers fail without proper validation. He introduces a comprehensive 4-step validation process essential for successful product launches.

Throughout our conversation, we explore:

• The four crucial steps of product validation
• Building brand presence outside Amazon
• Leveraging external momentum for platform dominance
• Strategic use of Kickstarter for community building
• Managing rising PPC costs effectively
• Capitalizing on TikTok Shop opportunities

Whether you’re an Amazon seller, Shopify merchant, or multichannel retailer, this episode offers valuable insights to help you validate, launch, and scale your products successfully.

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TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.