Alloy Personal Training Business

Beyond the Studio: Joy Sandoz’s Mission-Driven Impact


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In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices.

With a background that spans graphic production to personal training and business ownership, Joy shares some tips on how to create a gym where members feel like family.

She shares how the simple things – from knowing everyone's names to hosting fun events – make a huge difference in member retention.

Rick and Joy also discuss the importance of leadership and developing soft skills to lead teams effectively. Joy has empowered her staff to grow by teaching them the ins and outs of the business while creating an inclusive, growth-focused culture.

Joy’s tips for anyone looking to get into the fitness franchise business? Lean into your soft skills and be authentic. 

Listen in to hear more!

Key Takeaways

Intro (00:00)

Joy's shift from a non-athletic background to fitness (02:27)

Importance of community in gym culture (05:59)

Creating a gym atmosphere where people want to hang out (08:04)

Building a team that feels like family (15:18)

Continuous learning for personal and team growth (18:33)

Developing leadership by teaching team independence (23:40)

Additional Resources:

- Joy’s Instagram: https://www.instagram.com/mappchik

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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Alloy Personal Training BusinessBy Rick Mayo

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