The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn more: https://functionalagingsummit.com

In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dr. Dan Ritchie, co-founder of the Functional Aging Institute, who previews the upcoming event and shares compelling reasons why fitness professionals should be targeting the active aging market.

Dan and Jay explore how this growing demographic presents not just a meaningful mission but also a strategic business opportunity—with higher client retention, deeper impact, and long-term sustainability. You'll also hear about the advantages of a virtual summit, how you can still access all the sessions even if you miss it live, and the type of career-changing content you can expect.

It’s a no-brainer. Start learning here.
https://functionalagingsummit.com

Guest: Dr. Dan Ritchie

Dr. Dan Ritchie is the co-founder of the Functional Aging Institute and a recognized leader in fitness for older adults. He holds a doctorate in Health and Physical Education and has helped countless fitness professionals elevate their careers by better serving clients over 50.

🔗 Register for the Functional Aging Summit: https://functionalagingsummit.com
📬 Contact Jay: [email protected]
🌐 More from Jay: https://primefitcontent.com
📱 Follow Jay:
Instagram: @primefitcontent
LinkedIn: Jay Croft