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Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter episodes
- Is Your Messaging Reductive? An Alternative to Pain-Based Marketing
Have you heard of Storybrand? How does it make you feel? Have you heard why it's problematic? My guest today, Peta, created a feminist alternative. Today we are dissecting why Storybrand does and does not work for us in our businesses and how we can do things differently.
Meet the Speakers:
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Peta O'Brien-Day is a Brand Messaging Strategist and the creator of the Regenerative Story Framework, a five-phase messaging approach grounded in the Heroine's Journey. Before running her own business, she spent over 15 years as a youth worker, where she honed her listening and empathy skills. She also hosts The Soap Box, a podcast for business owners with a social conscience who want to talk politics AND sell their stuff.
https://wordsbypeta.com
https://instagram.com/allwordsbypeta
48 min - How to Unchain Yourself from Social Media
My friend Chereen is back on the podcast because a couple months ago, she decided to do something radical in her business: she got completely off social media and deleted the apps from her phone entirely. Is it possible to run a business without social media? Of course - businesses have done it for generations. That said, it's a hard habit to break. If you are wanting permission to be visible, but in other ways BESIDES social media, this episode is your permission slip.
Meet the Speakers
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Chereen Leong Schwarz is a multi-passionate, winter-loving Sagittarius, founder and maker of a handmade knitwear brand, retreat host, and trauma-informed creative business coach who built her own values-led business on her own terms and has never looked back. She helps radically hopeful creative business owners break free from the systems that were never built for them to grow aligned, impactful businesses through rewilding: blending the deep work of reconnecting with who you actually are with tangible systems and real strategy so you can build a vibrant ecosystem that fits your life and your version of success.
https://www.smeenymadewild.com
https://www.youtube.com/@smeenymadewild
39 min - Business Advice We Hate: Entrepreneurship Culture is Lying to You
Today we decided to make a little trouble. Dr. Catrina Mitchum and I are playing contrarians today and talking about all the business advice out there that really grinds our gears, what we will never automate or use AI for, and more.
Meet the Speakers
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Dr. Catrina Mitchum is a recovering academic and learning designer who helps businesses create courses like they give a shit about client outcomes. She uses learning science and instructional design theory to make it easy to create something you love and they get transformation from.
https://www.cmlearningdesign.com
https://www.threads.com/@cmlearningdesign
51 min - Do you have the capacity to be safe to be seen?
What does it actually take to feel safe being seen, and is that the same thing as being visible?
In this episode, Isabel Bagsik and I unpack the difference between visibility and being seen, why your capacity to be visible isn't the same as your capacity to be safe, and how ancestral patterns and nervous system responses shape the way we show up online. We get into branding as a source of safety (for you and your audience), grounding practices when visibility feels unsafe, and consent as a missing framework in how entrepreneurs are told to market themselves.
Meet the Speakers:
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Isabel Bagsik is a Filipina American Soulful Brand Oracle and Creative Director who helps mystical, compassionate healers, entrepreneurs, visionaries, and revolutionary leaders increase their visibility to get paid for their culture-shifting creative gifts. With 10+ years designing for high-profile brands like Google and Target, organizations like CAIR, LEAD Filipino, and UC Davis, and changemakers like Stephen Curry and Michelle Obama, Isabel guides her clients through a methodology that incorporates creative rituals, rest practices, and personalized design strategy. She also launched the magazine Brown Papaya.
Connect with Isabel:
- Website: unconventionalbliss.com
- Instagram: @unconventionalbliss
48 min - Is the "Trust Recession" a real thing? Building a Resilient Business in Capitalism
Everyone's talking about a "trust recession" in business right now. AI made everything sound the same. Algorithms made everything look the same. And we're all wondering if anyone is even real anymore. But what if the problem isn't trust at all? What if it's that we've been performing a polished, scripted version of ourselves for so long that real connection has nowhere to land?
Meet the Speakers
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Cera Byer is a Scaling Strategist for Soul Centered CEOs. She helps creative, spiritual, and neruosquiggly entrepreneurs scale their businesses without selling out their values or burning out their bodies. Cera believes 2 things strongly: 1: It’s an “all hands on deck” time in the world, and we need all the healers, helpers, and people who want to make the world more beautiful fully expressed in their soul work, And 2: Entrepreneurship is the fastest and most reliable path to wealth creation.
Cera also generously offered her Boundaries for Business Owners masterclass at pay-what-you-want ($1 minimum). It focuses on intellectual boundaries, which is a category most of us haven't thought of as a boundary at all. Link below. http://www.intuitiveedgecoaching.com/simplifiedhttp://www.intuitiveedgecoaching.com/scaling
http://www.intuitiveedgecoaching.com/powerhouse
51 min - Selling Feels Impossible When the World is On Fire
Selling feels hard right now.
Siobhan Strode is back on the podcast today and we get into the political dread, the genocide, the right wing creep happening on both sides of the Atlantic, the panic attacks about empty pipelines, and the deep hypocrisy we both feel trying to tell people "come work with me" while also wondering if any of this even matters.
We also get into:
- How capitalism programs us to call time with our families "wasted"
- The trauma response loop of doom-scrolling and what it does to our nervous systems
- Toxic following (or "hate following") the big names
- The "trust recession" and the irony of who's talking about it
- Siobhan's program This Sister Speaks opening up, and why a small intimate group of women and non-binary folks learning to use their voices is exactly the work we need right now
Meet the Speakers
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Siobhan Strode is a mentor for change-makers—and your resident Feminist Killjoy. Over the past decade, she’s worn many hats: teacher, business owner, Councillor, union and Labour Party Chair, social justice campaigner, and mum to three boys (plus one chaotic collie). But in her twenties, Siobhan played small in workplaces that didn’t value her voice. It wasn’t until she left teaching that she truly found it—and stepped into leadership. What made that transformation possible? Sisterhood. Now, through This Sister Speaks, Siobhan helps others raise their voices and lead the change they’ve been dreaming of. Together, she believes, we don’t just make waves—we shift the whole bloody tide.
https://www.instagram.com/thissisterscribes
https://www.siobhanstrode.com/this-sister-speaks
50 min - How to Build an Ethical Business: Scaling Without Extraction
Becky Mollenkamp is back, and this time as a published author. Liberate Your Business: A Radical Guide for Entrepreneurs Building Inside a Broken System, is exactly what the title promises. No pretending capitalism isn't a problem, no moralizing about a perfect solution that doesn't exist yet.
We dig into what it actually looks like to scale without extraction, why "hustle vs. rest" is only the beginning of the conversation, and how reframing the question from "how much can I make?" to "how much is enough?" changes everything, for you AND the people inside your business ecosystem.
Grab the book at beckymollenkamp.com/book. And if you can, buy directly from Becky, because publishing keeps a big chunk of every sale otherwise.
Connect with Today's Speakers:
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Becky Mollenkamp (she/they) is a feminist business coach for service-based business owners ready to make the leap from solo provider to CEO of a team of consultants. She serves as sounding board and guide as they determine how to grow a bigger business that doesn’t replicate toxic capitalist culture.
Learn more about Becky at beckymollenkamp.com.
48 min - When to Focus on Audience-Building: Becoming Known an Expert Authority
One thing I've always been adamant about (and will *literally never stop talking about*) is that when you first start a business, your priority should be making money—not building an audience. Building an audience is a long game. It takes time to see significant returns. Meanwhile, rent is due. Big influencer business coaches always give advice about what they would do if they were starting over today, but it's so out of touch to anyone who hasn't been making $100,000+/month! But... eventually... you reach a point where you have no choice but to prioritize audience building in order to grow. Aaand if I'm being really honest? That's where I am in my business. And my guest this week, AnnMarie, feels that way, too!
Meet AnnMarie:
AnnMarie Rose is an Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.
She and her team have helped hundreds of business owners navigate growth mode with ease by aligning their business model to their vision, refining their offer suite and positioning, streamlining their marketing and sales systems, and dialing in an a-player team so they can elevate their impact and income without overwhelm, chaos or burnout.
Connect with AnnMarie:
annmarierose.com/everything
instagram.com/askannmarierose
About Sarah:
Sarah K. Heeter is a seasoned entrepreneur, educator, speaker, and advocate for values-driven leadership. With over 15 years of experience in marketing and operations, she is the founder and CEO of Podfox Media, a globally recognized podcast production company, and the host of the globally-ranked podcast Big Brave Business, where she explores business ethics and revolutionary leadership. Sarah is also a member of the marketing and public policy committees for the National Association of Women Business Owners (NAWBO) Phoenix Chapter and teaches public policy at Arizona State University. She is passionate about inspiring businesses to prioritize integrity, inclusivity, and connection in their decision-making and leadership.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
57 min - Mental Health Challenges and Suicidal Ideation Among Founders
When I asked today's guest (my friend Dee Ntšala) what was on her heart to talk about during this episode, she mentioned a really intense, staggering statistic about the mental health challenges that entrepreneurs face. Did you know that founders are more likely to have suicidal ideation? I didn't, so this conversation floored me.
Here's the resource we looked up and referenced in this episode:
https://www.entrepreneur.com/living/why-entrepreneurs-could-be-at-a-higher-risk-for-suicide/432083
Meet Dee:
Dee is a leadership and performance improvement coach with a passion for holistic personal and professional and personal development. As the founder of Nova Conxulting, she integrates wellness, nervous system regulation, and innovative thinking to help individuals and teams thrive. With a background in organizational development and a love for human design and biohacking, Dee is committed to fostering inclusive, purpose-driven careers and communities.
Connect with Dee:
www.novaconxulting.com
https://www.linkedin.com/in/deentsala/
Connect with Sarah (Heeter) & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
48 min - 156: Let's Get Honest About Your Business... and Your Ethics
This episode introduces the business audit framework I use in my own work: a two-score system for assessing every single asset in your business. 1) Does it work, and 2) Is it aligned? Not as yes/no questions, but on a sliding scale, through four specific lenses each. Because good and bad, ethical and unethical, working and broken — none of it is actually binary. Some of what I share might open a can of worms for you. That's kind of the point.
In this episode:
- Why "profitable" doesn't mean your offer is actually working
- The two scores every business asset needs and the four lenses behind each one
- Why your alignment score being higher than your work score is not a badge of honor
- What I discovered when I audited my own social media
- The membership I closed — not because it wasn't making money, but because it wasn't getting results
- Why operations are where your values either become infrastructure or stay performative
- What to do when both scores are low (and why it's actually the easiest place to start)
The resource mentioned in this episode — the downloadable workbook version of this audit — is linked below:
https://bigbravebusiness.com/audit
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
49 min
About Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
From the publisher's feed
Big Brave Business is a podcast where we challenge the status quo of traditional business practices. If you're ready to challenge norms, rewrite the rules, and redefine what it means to lead with…
courage and integrity, then this show (and community) was built for you.
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