The Coach Mark Carroll Podcast

Bikini Pro to CEO Journey


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Episode Description


In this episode, Mark sits down with long-time friend and former client Jenna Davies—WBFF Bikini Pro turned tech entrepreneur—for a deep dive into what it means to rebuild yourself when the stage lights go out.

Jenna opens up about life after competition: shifting her identity from athlete to CEO, transitioning her social media and brand, and finding peace with a body and lifestyle that no longer revolve around comp prep. Together, they unpack the struggles of losing external validation, the fear of irrelevance, and the discipline it takes to stay consistent when your goals (and priorities) evolve.

If you’ve ever struggled with maintaining your physique post-goal, changing direction in your career, or redefining your identity in a way that feels authentic—this one’s for you.


What You’ll Hear in This Episode:


  • How Jenna went from WBFF Bikini Pro to founder of Big Appetite and Creator Launchpad
  • Why her post-comp years were harder than expected—and how she navigated identity loss
  • The emotional weight of losing validation tied to appearance
  • Letting go of a fitness persona to build credibility as a business leader
  • Tips for transitioning your social media without losing your audience—or yourself
  • Why performance-based goals in the gym help maintain consistency
  • Learning to train for life, not just aesthetics
  • The role of self-love, patience, and presence in staying on track
  • How Mark and Jenna are building a fitness app to reshape the industry


Links & Resources


💪 Training Programs & Coaching: coachmarkcarroll.com

📱 Follow on Instagram: @coachmarkcarroll

👩‍💻 Connect with Jenna: @jenna.anndavies | bigappetite.com

Enjoy the episode? Leave a 5-star review and share it with someone navigating their own identity shift.


“What you focus on grows. If you want to be seen as something new—show up as that person, every day.” – Jenna Davies


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The Coach Mark Carroll PodcastBy Mark Carroll

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