You’ve probably been told two things in business.

Build a unique personal brand.
Follow this exact blueprint.

And most founders never question the contradiction.

We’re living in the opportunity age. You can build a business around your thinking, personality and perspective. Yet at the exact same time the internet is flooded with funnels, launch formulas and “proven strategies” you're expected to copy.

So when it doesn’t work… founders assume something is wrong with them.

In this episode we unpack:

• Why you haven’t found your perfect strategy yet
• The illusion of seeing someone’s full business model online
• Why some strategies work brilliantly for one person and fall flat for another
• How your natural strengths should dictate your strategy

If you enjoyed this episode, you’ll love the You-Shaped Strategist GPT, a tool I built to help founders design strategy around their unique strengths. 

Access it here - You-Shaped Strategist GPT

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