Join us as we welcome Shannon Race, co-founder of Bio.me, to our podcast this week. With over 12 years of experience in marketing and brand strategy, Shannon is currently a Principal at Starshot Ventures, where she leads investment strategy and advises portfolio brands. She also co-founded bio.me, a pioneering gut health and fiber supplement company, and serves as a board member and strategic advisor for Koia plant-based protein drinks. Shannon has spoken at industry events such as Create & Cultivate, BeautyCon, and BevNET. Bio.me is a female-founded company dedicated to improving gut health with effective, science-backed supplements. Their products, including bio.me Daily Prebiotic Fiber, bio.me Fiber Rescue, and bio.me Daily Synbiotic, aim to rebalance the microbiome and support overall digestive wellness. Better gut health leads to more energy, better sleep, reduced bloating, and a stronger immune system. On this episode you'll learn: How to Create a Strong Brand Identity: Discover the essential steps to build a brand that stands out, from understanding your audience and crafting a clear message to maintaining visual consistency and sharing an authentic story. The Power of Fiber in Boosting Gut Health: Learn how fiber supports digestion, balances the microbiome, reduces inflammation, enhances nutrient absorption, boosts immunity, and helps regulate blood sugar levels. Key Business Tips from Shannon & Co-Founder Chloe Melas: Gain valuable insights from their experiences in growing successful brands and navigating the challenges of entrepreneurship.