Seeka CEO Michael Franks explains how kiwifruit became one of New Zealand’s biggest export success stories from its reputation as a clean, nutritious product to the scale of the industry today.

Plus, Seeka’s role in the industry, the lessons learned after PSA devastated orchards in 2010, and why the company expanded into avocados and Australia to build resilience for the future.

This bite is from our previous episode 'Seeka’s $440m high-tech harvest'

For more places to follow Shared Lunch—check out http://linktr.ee/sharedlunch

For more or to watch on YouTube—check out http://linktr.ee/sharedlunch

Shared Lunch is brought to you by Sharesies Limited (NZ) in New Zealand. It is not financial advice. Information provided is general only and current at the time it’s provided, and does not take into account your objectives, financial situation and needs. We do not provide recommendations and you should always read the disclosure documents available from the product issuer before making a financial decision. Our disclosure documents and terms and conditions can be found on our website.

Investing involves risk. You might lose the money you start with. If you require financial advice, you should consider speaking with a qualified financial advisor. Past performance is not a guarantee of future performance.

Appearance on Shared Lunch is not an endorsement by Sharesies of the views of the presenters, guests, or the entities they represent. Their views are their own.

See omnystudio.com/listener for privacy information.