On this Fragrance Friday special of Skin Anarchy, Dr. Ekta is joined by Lev Glazman and Alina Roytberg, the visionary founders of The Maker—a brand that blends fragrance, design, and hospitality into an immersive sensory world. Known for revolutionizing beauty with Fresh, Lev and Alina have taken their creativity further, building an environment where scent is more than perfume—it’s memory, fantasy, and emotion brought to life.

Their journey began with The Maker Hotel in Hudson, New York, a living canvas of textures and stories, where each space feels like stepping into a narrative. From there, they expanded into fragrance—crafting scents that don’t follow rigid note pyramids but instead tell stories. Each bottle is its own world: Fire, inspired by intimate nights by the fireplace; Naked, a celebration of dawn and intimacy; and Revel, born from the joy of milestones and love, designed to bottle life’s most unforgettable moments.

For Lev, this connection to fragrance runs deep. Growing up in Soviet Russia with limited access to perfumes, he witnessed the transformative power of a single French fragrance his mother acquired on the black market—an experience that shaped his lifelong belief in scent as a gateway to emotion and memory.

The Maker’s fragrances are intentionally genderless, designed to be universal yet deeply personal, allowing wearers to interpret them through their own lives. More than a brand, The Maker is an invitation to pause, savor, and connect with beauty in a fast-paced world. Tune in to hear Lev and Alina share the inspirations behind The Maker, their creative philosophy, and how they’re redefining what fragrance can mean.

To learn more about The Maker, visit their website and social media. 

CHAPTERS:

(0:02) Introduction & Guest Welcome

(1:02) The Maker: Inspiration Behind the Brand

(4:27) From Retail to Hotel: Crafting an Immersive Experience

(6:45) Fragrance as Storytelling: Childhood Memories & Transformation

(11:48) The Role of Fantasy & Emotion in Fragrance Creation

(14:45) Creating the First Fragrance: Lover & Its Inspirations

(18:05) Fragrance as Character & Storytelling Approach

(20:48) Balancing Accessibility with Emotional Connection

(27:00) New Fragrance Launch: Revel & Celebratory Inspiration

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