Blue collar entrepreneurship is exploding — and you don’t need a four-year degree to build a profitable, scalable business. In this episode Ken Rusk (author of Blue Collar Cash) explains why trades are back, how to launch a business from day one, and the mindset you need to win. 

Ken breaks down practical steps for blue collar entrepreneurship: choose a clear vision, earn while you learn, and build owner-like teams through intrapreneurship. Hear real success stories of employees who became vice presidents and tradespeople who started profitable companies after apprenticeship. Ken also explains how to scale without getting trapped in day-to-day operations, and how to pivot in crises (like COVID) by reframing your service offering. If you’re weighing trade school vs college or want to scale a one-truck operation into a regional business, this episode delivers an actionable path forward for blue collar entrepreneurship. 

Connect with Ken Rusk: KenRusk.com — Instagram: @KenRuskOfficial 

Chapters: 

00:00 – Introduction 

01:13 – Ken’s origin story: ditch-digging to business owner 

03:52 – College vs trades: the $400k swing and why trades matter now 

16:00 – Coaching & vision: how to turn a worker into an owner 

23:13 – Surviving market shocks: pivoting during COVID and reframing services 

31:41 – Who Ken coaches & signs of the ideal student 

40:45 – Gino wraps it up

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