Does submerging yourself in 44-degree water for 6 minutes sound fun to you? I promise you'll only shake for the first couple of minutes! Well, thanks to people like Wim Hof and Joe Rogan, this practice has actually been gaining a lot of popularity. The benefits of ice baths, or cold water therapy include reduced inflammation and pain relief, and it can even boost your immune system. Some people fill metal tubs with bags upon bags of ice, while some people, like Diego, have a BlueCube. BlueCube makes high-end ice baths that keep the water chilled, flowing, and filtered so you don't have to refill your tub daily with a hundred pounds of ice. In today's episode, we talk with David Haddad, co-founder of BlueCube about:

🥶 The early days of starting BlueCube in a barn in Oregon

🥶 The science behind why cold plunging is so good for your health

🥶 How long should you stay in an ice bath to reap the full benefits

So, grab your towel or blanket before we plunge into this week's episode.