THE MARKET.

First of all, I am having the best day here. I’m through 9 of 10 phone call/Zoom interviews about In Her Boots, and 8 of those interviewers appeared to have read it or at least in one case started it (a record) and a bunch of them seemed to have genuinely LOVED it and I’m delighted. Why tell you this here? In part because something readers have come back to several times is a piece of the book that I changed, at my editor’s suggestion—because she thought readers would want something different from what my original draft gave them.

In other words, the market. I made the change and I’m so glad I did, not just because readers like it, but also because it was true to the story I wanted to tell to the people I wanted to read it. And that’s what thinking about reaching your market can be. It’s not “selling out” or “writing to market”. It’s—how can I tell my story or share my thoughts or message in a way that reaches the people I want to reach?

I love this assignment. I hope you do too.

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