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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going deep on Creator Whitelisting with Ed Staples, director of media for DTC Darling brand The Farmer’s Dog, and Caroline Levere founder and COO of GrapevineAI, which provides high performance whitelisted social campaigns at scale and on demand.

Get whitelisting! https://grapevine.ai

If you’re looking for incremental scale, from new, unique touchpoints in the social feed, it’s time to consider whitelisting with creators. Anyone who’s done this knows how much work goes into building campaigns this way, which is why Grapevine’s end-to-end service is so attractive to Ed, and the Farmer’s Dog.

You’ll hear all about how Ed builds out his creator campaigns on Grapevine

The Power of Comparison campaigns from 3rd parties

How white listed campaigns produce higher AOV and LTV

Why creator content is critical in our “creative as targeting” world

And lots more.

Caroline Levere is a co-founder and COO of GrapevineAI, where she works with 150+ brands to provide them with third-party voice content to advertise on paid social channels and help drive CPA efficiencies. You can get in touch with Caroline to share your thoughts and continue the conversation - @crlevere on Instagram / [email protected]

Timestamps:

00:00 - Introduction

01:15 - The power of whitelisting in DTC marketing

08:20 - Leveraging influencer-driven content for success

12:30 - Optimizing creative strategies for different platforms

20:50 - Balancing AI and human-driven advertising approaches

Hashtags:

#DTCMarketing #Whitelisting #InfluencerMarketing #AIinAdvertising #DirectToConsumer #GrapevineAI #TheFarmersDog #MarketingStrategy #DigitalMarketing #Podcast

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