In this Executive Spotlight, Professional Carwashing & Detailing’s Brian Ankney sits down with Ryan Mogged of Triadex to explore how carwash operators can maximize marketing ROI through advanced targeting tactics. Mogged explains how mobile data, connected TV (CTV), programmatic ads and direct mail are transforming customer acquisition and retention. From geo-fencing competitors’ locations to leveraging online search intent, operators now have powerful tools to reduce wasted spend and track real customer behavior over time. The conversation also highlights the impact of new mover campaigns, custom propensity modeling, and innovative formats like plastic gift card mailers — all designed to help car washes attract loyal members and boost profitability.