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Regardless of where you live and what kind of clientele you serve, the coming season is likely one marked by shifting schedules and higher-than-normal demands on everyone’s time.
The good news is that it’s also a time of year when the demand for photos is at its peak in most circles.
Your job this month is to connect those dots: acknowledge that your clients have a lot to juggle and that they probably feel like their own needs often come last (or close to it). Then reassure them that working with you will not only be easy but actually relieve stress and/or reward them with the joy and satisfaction of new photos.
Don’t forget, even if you’re already booked up for the season ahead, be sure to keep on top of your marketing (and if you haven’t listened to Episode 226 of the podcast, be sure to check that out - Jaye McLaughlin shared a great strategy for hanging onto leads that come in after you’ve filled all your spots for the busy season).
If you’re on the other side of the coin and feeling nervous about a too-empty calendar, keep the faith! Episode 227 of the podcast will give you some strategies (as will the 5-day Business Plan Glow-Up).
Either way, I hope this month’s templates make it easy to stay consistent with your marketing!
By Annemie Tonken4.9
122122 ratings
Regardless of where you live and what kind of clientele you serve, the coming season is likely one marked by shifting schedules and higher-than-normal demands on everyone’s time.
The good news is that it’s also a time of year when the demand for photos is at its peak in most circles.
Your job this month is to connect those dots: acknowledge that your clients have a lot to juggle and that they probably feel like their own needs often come last (or close to it). Then reassure them that working with you will not only be easy but actually relieve stress and/or reward them with the joy and satisfaction of new photos.
Don’t forget, even if you’re already booked up for the season ahead, be sure to keep on top of your marketing (and if you haven’t listened to Episode 226 of the podcast, be sure to check that out - Jaye McLaughlin shared a great strategy for hanging onto leads that come in after you’ve filled all your spots for the busy season).
If you’re on the other side of the coin and feeling nervous about a too-empty calendar, keep the faith! Episode 227 of the podcast will give you some strategies (as will the 5-day Business Plan Glow-Up).
Either way, I hope this month’s templates make it easy to stay consistent with your marketing!

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