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Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and he's joining the DTC Podcast to teach us how.

Learn the CREATE Framework for elevated prompt engineering!

https://www.tresl.co/unlock-ai-dtc-marketing?utm_source=sponsorship&utm_medium=DTC&utm_campaign=ai-guide

Listen and you'll learn

The CREATE Method for prompt engineering, a six step framework that can help you turn Chat GPT from a novelty, to a contributing member of your team capable of handling mountains of grunt work that you don't have time for.

The hidden value of AI hallucinations that bust you out of blind spots

How Tresl's newly launched FilterGPT allows you to use natural language to create endlessly complex segments in seconds, as well as John's plans for a fully automated marketing calendar flywheel watched over by a benevolent, ever evolving AI copilot...

And of course you know I'm going totalk about AI butlers if given half chance....

The future is bright on with the show!

Learn the CREATE Framework for elevated prompt engineering!

https://www.tresl.co/unlock-ai-dtc-marketing?utm_source=sponsorship&utm_medium=DTC&utm_campaign=ai-guide

Timestamps:

00:00 Introduction

08:30 AI-driven campaign planning and calendar views

14:45 The potential of AI butlers

23:50 The synergy between human creativity and AI

28:15 The future of AI in media companies

Hashtags: #AIinMarketing #MarketingOperations #CampaignPlanning #AIButlers #FutureofAI #MediaCompanies #DTCPodcast

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