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Hello and welcome to the DTC Podcast. Today, we're exploring the transformative role of AI in customer experience with two industry experts: Mike de la Cruz, President of iAdvize, and Katie Himes, CX Lead at Payne Glasses.

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In this episode, we discuss how brands can harness AI to improve customer interactions, drive engagement, and ultimately boost growth. From integrating AI in a way that maintains a human touch to leveraging real-time data for better customer insights, this conversation is packed with actionable strategies for any DTC brand looking to improve its customer experience.

Key insights include:

How AI can help scale personalized customer interactions.

The balance between automation and human touch in customer service.

Strategies for using AI-driven data to understand and respond to customer needs.

Timestamps:

0:00 - Introduction: AI’s Role in E-commerce

2:30 - Payne Glasses' Challenges Before iAdvize

5:00 - Transforming Customer Experience with AI Chatbots

7:30 - The Future of AI in E-commerce: Predictions and Opportunities

10:00 - Boosting Conversions: Real-World Results with AI

13:00 - How to Experience the iAdvize Chatbot and Special Offer

15:30 - Closing Thoughts: Why Now is the Time for AI in E-commerce

Hashtags:

#Ecommerce #AI #Chatbot #CustomerExperience #DTC #DigitalMarketing #ConversionRate #PayneGlasses #iAdvize #AIAssistant #MarketingTrends #Shopify #OnlineShopping #Podcast #DTCpodcast

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