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Welcome to DTC Podcast, I’m Eric Dyck. Today we’re revisiting Youthforia, the makeup so good for your skin you can sleep in it, with founder and face of the brand Fiona Chan…

We catch up on the evolution of Fiona’s omnichannel strategy and their highly successful launch into Ulta, as well as their 4xing of their product line, including a new hero product…

https://youthforia.com

Fiona and I catch up about what it’s like to be the face of a brand, how much we love making content, and why it sometimes feels like therapy.

And go deep on Fiona’s recent Shark Tank experience, where she became Mark Cuban’s first-ever makeup investment…

Energetic founders like Fiona are my fountain of youth…

On with the show

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