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Hello and welcome to DTC Podcast, Tech Stack edition, I’m Eric Dyck

Today we’re going deep with Richard Harris, CEO and founder of Black Crow AI, a machine learning platform that predicts every visitor’s likelihood to buy, in real time as they shop.

https://blackcrow.ai

Richard has been building business intelligence and working with AI for close to a decade and is a treasure trove of information about this wildly interesting topic.

This interview focuses on the insane value of the first party data you generate with every site visitor.

The best steps to take once you’ve predicted the value of a user.

Why machine learning algorithms are self sharpening.

Why you should default to “just go broad” with your Facebook Ads.

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